The Contemporary Grade of Marketing of Library Products and Services in M. Kumarasamy College of Engineering: An Investigative StudyAuthor : S. Lakshmi and L. Santhi
Volume 9 No.1 Special Issue:February 2019 pp 58-63
Academic Libraries nowadays have to relate all its activities to public and its users very often and keep them updated with the changes and Updation in the Library. In order to attract the users and sustain in this modern ICT world, the user’s complete satisfaction is the ultimatum. We are in a digital world where one need not physically go to the Library or a computer to get information they want. Just a swipe on their smart phone and they have their required information in their finger tips. They just require a device to login and an internet or Wi-Fi connection. That’s it. This study is about the marketing of information products and services among users of M. Kumarasamy College of Engineering, Karur. From this research it is found that the marketing of services has been a great challenge with limited budget as well as the emerging ICT tools and technology day by day. The study shows the user behavior, their awareness level, usage, usefulness & the marketing strategies used in the College Library for promoting their services. This paper also suggests that Librarians have to be proactive in marketing their information sources & services with the help of current marketing strategies using ICT which is the need of the hour.
Marketing, Library, Information Products, Information Services, Information Communication Technology
 About A. M. A, 2010. Retrieved from: https://www.ama.org/ AboutAMA/Pages/Definition-of-Marketing.aspx
 Weygand, Darlene. (1999). What is marketing? Marketing/ Planning Library and Information Services. Libraries Unlimited, 1-20
 Sharma, K. A., Baradwaj S (2009). Marketing and promotion of library Services. ICAL-Advocacy Market. 461-469.
 Matthews, Brian. (2009). Marketing today’s Academic Library: A Bold New approach to communicating with students. Chicago, American Library Association.
 Mahe-Bushra. (2012). Marketing of Library and Information Services and Products in the University Libraries of Punjab & Islamabad: An Appraisal. Unpublished Phil. thesis. Islamia University of Bahawalpur, Pakistan
 Kutu Jacob, O. & Olabode Olajide. (2018). Marketing of information products and services in public libraries in South West, Nigeria. International Journal of Library and Information Science, 10(6), 54-61.a. DOI: 10.5897/IJLIS2017.0798
 Shapiro K. (1999). Digest of statistics in Colleges of Education in Nigeria Abuja UNESCO Bulletins for libraries. Blackwell, New York.
 Mugdha, A. Raul, Swati S. Belapurkar & Satish S. Munnolli. (2016). Marketing of Library Resources and Services: New Challenges and Opportunities. National conference on Future Librarianship: Innovation for Excellence. Tata Institute of Fundamental Research, Mumbai, 375-380.
 Rae Helton and Stuart Esrock, (1998). Positioning and Marketing Academic Libraries to Students. Marketing Library Services, 12(3). Retrieved from http://www.infotoday.com/mls/ apr98/howto.html
 Mamman, S. (2003). Theoretical Approach of Marketing Library services. Prentice Hall, New York.