A Study on Consumer Perception towards Affordable Housing Loans
Author : Sachin Warade and Shubhangi WalvekarVolume 7 No.2 July-September 2018 pp 41-46
Abstract
This paper is an attempt to reviews literature on customer perception for affordable housing finance. While it is evident that India has a huge shortage of affordable houses it also needs the proper financing system for the home loan customers in lower level income group. People who are in the category of annual gross income up to 5 lakhs per annually are considered as low income group customers in housing loan industry. There is a severe need of funding to this income group when it comes to build their own shelter. Even though many private and government financial institutions have come up with schemes financing the need of low income group; it is always a challenging task for them to understand what customers from this income group are perceived about their home loan need. Very few evidences exist in present literature talking about the customer perception and customer behavior in this category of housing loans. Hence; this paper is focused to find out customers perception and its impact on their interest to purchase affordable housing loan.
Keywords
Marketing of Affordable Housing Loan, Housing Loan Sales, Consumer Perception, Consumer Expectation, Affordable Housing Loan, Housing Finance
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