Asian Review of Social Sciences (ARSS)
A Study on Customer Satisfaction towards Banking ServiceAuthor : M. Chandrasekaran and S. Prasath
Volume 7 No.3 October-December 2018 pp 26-27
This study can be analyse the customers’ satisfaction towards the banking services rendered by the SBI in Tiruchirappalli District. The researcher conducted a literature search on banking services of SBI interviewing of its 50 customers and thoroughly scrutinized how it caters to the banking needs of the inhabitants of Tiruchirappalli district. The study also focused on various factors that determine the customers’ satisfaction like employees’ behaviour, banking services, banking performance, infra- structure facility, loan oriented services and other value added services. Analysis was made by using various tools like percentage Analysis, Chi- Square Test and charts. The result showed that there is a significant relationship between the variable of customer satisfaction and banking services of the SBI and the customers have a medium level of satisfaction. The SBI could consider the researcher’s suggestions in order to alleviate its reputation and customer satisfaction.
Customers’ Satisfaction, Customer perception, Banking services, Products
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