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Home»Articles»Analysis of the Factors Affecting the Success of E-Commerce in Asia: A Literature Review

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Asian Journal of Managerial Science (AJMS)

Editor Dr. Tan Fee Yean
Print ISSN : 2249 - 6300
Frequency : Quarterly

Analysis of the Factors Affecting the Success of E-Commerce in Asia: A Literature Review

Author : Arif Anjum
Volume 8 No.2 April-June 2019 pp 1-3

Abstract

E-commerce, which is also called Internet commerce, or electronic commerce is the act of buying and selling of goods or services through the use of the Internet. The rise in the E-commerce can be attributed to a number of factors, which include the dramatic fall in the entry barriers, an increase in the number of people with Internet access and the rapid growth in mobile commerce among others.This paper presents reviews some of the main factors, which influences the success of E-commerce in the Asian region. This is aimed at pointing out the critical success factors for success of the e-commerce businesses. In order to collect data for the study, secondary information sources were used. These were mainly journal articles done by previous scholars in the domain of e-commerce success. The findings of the research indicate that some of the main factors, which affect the overall success of E-commerce businesses, include provision of sufficient information, competitive pricing and the use of highly effective technologies, which will also go a long way in ensuring that there is drastic improvement in the level of customer service in the industry. The findings also reveal that the style of leadership and management and the security of the systems also influence the overall success of the e-commerce businesses.

Keywords

E-Commerce, Asia, Management

Full Text:

References

[1] Abbasi, M. R., Sarlak, M. A., Ghorbani, A., & Esfanjani, H. A. (2010). CSFs of e-commerce admission in small and medium size enterprises (SMEs). African Journal of Business Management, 4(16), 3480-3490.
[2] Abdul, H. M., & Counsell, S. (2012). Assessing the influence of environmental and CEO characteristics for adoption of information technology in organizations. Journal of Technology Management and Innovation, 7(1), 64-84.
[3] AlGhamdi, R., Drew, S., & Al-Ghaith, W. (2011). Factors influencing e-commerce adoption by retailers in Saudi-Arabia: A qualitative analysis. The Electronic Journal of Information Systems in Developing Countries, 47(7), 1-23.
[4] AlGhamdi, R., Nguyen, A., & Jones, V. (2013). A study of influential factors in the adoption and diffusion of B2C e-commerce. International Journal of Advanced Computer Science and Applications, 4(1): 89-94.
[5] Chavan, J. (2013). Internet Banking- Benefits and Challenges in an Emerging Economy. International Journal of Research in Business Management, 1(1), 19-26.
[6] Dong-Jenn, Y., Dai-Hsu, C., & Liu, J. (2012). A study of key success factors when applying e-commerce to the travel industry. International Journal of Business and Social Science, 3(8), 114-119.
[7] Gilaninia, S., Danesh, S.Y., Amiri, M., Mousavian, S.J., &Eskandarpour, B. (2011). Effective factors on adoption of e-commerce in SME cooperative. Interdisciplinary Journal of Contemporary Research in Business, 3(6), 13-21.
[8] Hasan, A.H.M., & Saidul, J. (2010). Adoption of E-banking in Bangladesh: An exploratory study. African Journal of Business Management, 4(13), 2718-2727.
[9] Karakaya, F., & Stark, S.M. (2013). Online Trust: Strategies to build confidence from a business perspective. Journal of Advanced Management and Business Research, 1(1), 1-10.
[10] Nanehkaran, Y. A. (2013). An Introduction to Electronic Commerce. International Journal of Scientific & Technology Research, 2(4), 190- 193.
[11] Saif-Ur-Rehman, R. A. (2016). A Study of Barriers to E-Commerce Adoption among SMEs in Malaysia. University of Modern Sciences, 1(1), 45-58.
[12] Shah, M. H., Okeke, R., & Ahmed, R. (2013). Issues of privacy and trust in e-commerce: Exploring customers’ perspective. Journal of Basic and Applied Scientific Research, 3(3), 571-577.
[13] Shahibi, M. S., & Fakeh, S. K. W. (2011). Security factor and trust in e-commerce transactions. Australian Journal of Basic and Applied Sciences, 5(12), 2028-2033.
[14] Tornatzky, L. G., &Fleischer, M. (1990). The Processes of Technological Innovation. Lexington Books, Lexington, Massachusetts.

Asian Journal of Managerial Science (AJMS) is a quarterly international peer-reviewed journal of Managerial Science. One of the objectives of this journal is to disseminate knowledge on various research issues connected with the topics include, but are not limited to:

Accounting, Auditing, Banking, Business strategy, Corporate governance, Entrepreneurship, Financial structure, Capital markets, Health economics, Human resources management, Information systems,Innovation management, Insurance, Marketing, Organization, Production and logistics, Risk management, and Taxation.

E-commerce, which is also called Internet commerce, or electronic commerce is the act of buying and selling of goods or services through the use of the Internet. The rise in the E-commerce can be attributed to a number of factors, which include the dramatic fall in the entry barriers, an increase in the number of people with Internet access and the rapid growth in mobile commerce among others.This paper presents reviews some of the main factors, which influences the success of E-commerce in the Asian region. This is aimed at pointing out the critical success factors for success of the e-commerce businesses. In order to collect data for the study, secondary information sources were used. These were mainly journal articles done by previous scholars in the domain of e-commerce success. The findings of the research indicate that some of the main factors, which affect the overall success of E-commerce businesses, include provision of sufficient information, competitive pricing and the use of highly effective technologies, which will also go a long way in ensuring that there is drastic improvement in the level of customer service in the industry. The findings also reveal that the style of leadership and management and the security of the systems also influence the overall success of the e-commerce businesses.

Editor-in-Chief
Dr. Tan Fee Yean
Department of HRM, Universiti Utara Malaysia, Kedah, Malaysia
[email protected]
Editorial Advisory Board
Dr. Aidil Rizal Bin Shahrin
Department of Finance and Banking, University of Malaya, Malaysia
[email protected]
Dr. Amalendu Bhunia
Department of Commerce, University of Kalyani, West Bengal, India
[email protected]
Dr. Ahmad Zahiruddin Bin Yahya
Department of Accountancy, University of Malaya, Malaysia
[email protected]
Dr. Anil Govindrao Suryavanshi
Department of Commerce & Management, The New college, (Shivaji University), Maharashtra, India
suryavanshi.a[email protected]
Dr. Ong Lin Dar
Department Of Business Strategy And Policy, University of Malaya, Malaysia
[email protected]
Dr.V.Balachandran
Department of Corporate Secretaryship, Alagappa University,Tamil Nadu, India
[email protected]
Dr. Yeong Wai Chung
Department Of Operation and Management Information, University of Malaya, Malaysia
[email protected]
Prof.V.V.Devi Prasad Kotni
Department of Management Studies,GVP College for Degree & PG Courses, Andhra Pradesh, India
[email protected]
Dr. Quah Chee Heong
Department of Business Strategy and Policy, University of Malaya, Malaysia
[email protected].edu.my
Dr.Subrata Roy
Department of Commerce, Rabindra Mahavidyalaya, West Bengal, India
[email protected]
Dr. Norbani Binti Che Ha
Department of Marketing, University of Malaya, Malaysia
[email protected]
Dr. Tey Lian Seng
Department Of Business Strategy and Policy, University of Malaya,  Malaysia
[email protected]
Dr. Mohammad Nazri Bin Mohd Nor
Department of Business Strategy and Policy, University of Malaya, Malaysia
[email protected]
Dr. Binish Qadri
Research Scholar, Department of Economics, Central University of Kashmir, India
[email protected]
Dr. Khaw Lee Hwei
Department of Finance and Banking, University of Malaya, Malaysia
[email protected]
Dr. V. P. Sriram
Department of Management, Balaji Institute of International Business, Maharashtra, India
[email protected]
Dr. Yusniza Binti Kamarulzaman
Department of Marketing, University of Malaya,  Malaysia
[email protected]
Dr. Kanagi Kanapathy
Department of Operations and Management Information Systems, University of Malaya, Malaysia
[email protected]
Dr. Abd El Salam Mahmoud Abou Kahf
Department of Commerce, Alexandria University, Egypt
[email protected]
Dr. Wong Sek Khin
Department of Business Strategy and Policy, University of Malaya, Malaysia
[email protected]
Dr. Lee Su Teng
Department of Business Strategy and Policy, University of Malaya, Malaysia
[email protected]
Dr. Phoong Seuk Wai
Department of Operation and Management Information System, University of Malaya, Malaysia
[email protected]
Dr. Dennis Palkon
College of Business, Management, Florida Atlantic University
[email protected]

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    Editorial Note

    Editorial Dr. Tan Fee Yean

    Editor-in-Chief
    Dr. Tan Fee Yean
    Department of HRM, Universiti Utara Malaysia, Kedah, Malaysia
    [email protected]
    Editorial Advisory Board
    Dr. Aidil Rizal Bin Shahrin
    Department of Finance and Banking, University of Malaya, Malaysia
    [email protected]
    Dr. Amalendu Bhunia
    Department of Commerce, University of Kalyani, West Bengal, India
    [email protected]
    Dr. Ahmad Zahiruddin Bin Yahya
    Department of Accountancy, University of Malaya, Malaysia
    [email protected]
    Dr. Anil Govindrao Suryavanshi
    Department of Commerce & Management, The New college, (Shivaji University), Maharashtra, India
    [email protected]
    Dr. Ong Lin Dar
    Department Of Business Strategy And Policy, University of Malaya, Malaysia
    [email protected]
    Dr.V.Balachandran
    Department of Corporate Secretaryship, Alagappa University,Tamil Nadu, India
    [email protected]
    Dr. Yeong Wai Chung
    Department Of Operation and Management Information, University of Malaya, Malaysia
    [email protected]
    Prof.V.V.Devi Prasad Kotni
    Department of Management Studies,GVP College for Degree & PG Courses, Andhra Pradesh, India
    [email protected]
    Dr. Quah Chee Heong
    Department of Business Strategy and Policy, University of Malaya, Malaysia
    [email protected].edu.my
    Dr.Subrata Roy
    Department of Commerce, Rabindra Mahavidyalaya, West Bengal, India
    [email protected]
    Dr. Norbani Binti Che Ha
    Department of Marketing, University of Malaya, Malaysia
    [email protected]
    Dr. Tey Lian Seng
    Department Of Business Strategy and Policy, University of Malaya,  Malaysia
    [email protected]
    Dr. Mohammad Nazri Bin Mohd Nor
    Department of Business Strategy and Policy, University of Malaya, Malaysia
    [email protected]
    Dr. Binish Qadri
    Research Scholar, Department of Economics, Central University of Kashmir, India
    [email protected]
    Dr. Khaw Lee Hwei
    Department of Finance and Banking, University of Malaya, Malaysia
    [email protected]
    Dr. V. P. Sriram
    Department of Management, Balaji Institute of International Business, Maharashtra, India
    [email protected]
    Dr. Yusniza Binti Kamarulzaman
    Department of Marketing, University of Malaya,  Malaysia
    [email protected]
    Dr. Kanagi Kanapathy
    Department of Operations and Management Information Systems, University of Malaya, Malaysia
    [email protected]
    Dr. Abd El Salam Mahmoud Abou Kahf
    Department of Commerce, Alexandria University, Egypt
    [email protected]
    Dr. Wong Sek Khin
    Department of Business Strategy and Policy, University of Malaya, Malaysia
    [email protected]
    Dr. Lee Su Teng
    Department of Business Strategy and Policy, University of Malaya, Malaysia
    [email protected]
    Dr. Phoong Seuk Wai
    Department of Operation and Management Information System, University of Malaya, Malaysia
    [email protected]
    Dr. Dennis Palkon
    College of Business, Management, Florida Atlantic University
    [email protected]

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