Asian Review of Social Sciences (ARSS)
Editor Dr. Lakshmi Narayanan
Print ISSN : 2249 – 6319
Frequency : Quarterly
Branding Aquarium Business Service
Author : Sankaran Anbalagan and Selvarasu Appasamy MutharasuVolume 2 No.1 January-June 2013 pp 36-38
Abstract
The aquarium keeping is an age old hobby, popular even today; aquarium business service market is in the booming stage. Duane Clark (2002) stated that starting aquarium, providing service businesses actually generate the profit. The paper is constructed, in order to develop branding for aquarium usiness service. The objective of the study is to create an awareness of aquarium keeping culture and aquarium sales points. These research processes utilize exploratory research design and researcher used “group interview” expert presentation and discussion sampling method. The study facilitates the existing aquarium business service design Promoters.
Keywords
Aquarium, advertisement, brand, service mix, sales points.
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