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Branding Aquarium Business Service

Author : Sankaran Anbalagan and Selvarasu Appasamy Mutharasu
Volume 2 No.1 January-June 2013 pp 36-38

Abstract

The aquarium keeping is an age old hobby, popular even today; aquarium business service market is in the booming stage. Duane Clark (2002) stated that starting aquarium, providing service businesses actually generate the profit. The paper is constructed, in order to develop branding for aquarium usiness service. The objective of the study is to create an awareness of aquarium keeping culture and aquarium sales points. These research processes utilize exploratory research design and researcher used “group interview” expert presentation and discussion sampling method. The study facilitates the existing aquarium business service design Promoters.

Keywords

Aquarium, advertisement, brand, service mix, sales points.

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References

The Research Publication