Citing Pattern of Marketing Management Research: A Study with Special Reference to Ph.D. Theses Submitted to CBSMS, Bangalore University During 1996-2012
Author : M. H. Mallika and M. VeerabasavaiahVolume 8 No.3 October-December 2018 pp 75-78
Abstract
The present study analyses 1740 citations appended to 12 PhD thesis in Marketing management submitted to Canara Bank School of Management Studies (CBSMS) affiliated Bangalore University, Bangalore during 1996/2012 for the award of PhD degree. The main purpose of this study is to find out year wise submission of PhD thesis in Marketing Management by researchers, to identify the types of literature cited, to prepare core periodicals cited, to know the country wise periodicals publications and to understand degree of collaborative authorship pattern.
Keywords
Citing Pattern, PhD Thesis, Marketing Management, Bangalore University, Canara Bank School of Management Studies
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