
Asian Review of Social Sciences (ARSS)
Corporate Social Responsibility of Selected Businesses in Cebu City, Philippines
Author : Niña Lyn Bueno, Jonathan O. Etcuban, Judy Ann Gimena, Charito Bonghanoy, Reylan Capuno and Raymond EspinaVolume 8 No.2 April-June 2019 pp 58-65
Abstract
Corporate social responsibility (CSR) involves enhancing the personal satisfaction of the workforce and their families just as of the nearby network and society everywhere with the proceeding with responsibility by business to act morally and add to financial enhancement. This study determined the benefits of businesses from engaging in CSR programs. This study applied the descriptive method. This study utilized the researcher-made questionnaire to gather data on the characteristics of the business, the profile of the respondents as to years in the firm, the scope of activities of the CSR undertaken by the company and the benefits of the CSR towards the business enterprise. It was highly evident that the businesses undertook the following CSR initiatives or programs such as community development, information education, and teaching, environmental conservation and protection, and feeding program. It was also highly evident that the benefits that the business entity gained out of engaging in CSR programs or initiatives were positive public image and business sustainability. Moreover, it was also moderately evident that the other benefits gained from CSR were cost savings and tax incentives. The study concluded that the organizations that take social actions that are beneficial to the community, business society and the environment benefited from a myriad of dimensions such as improved public reputation and gained more patronage of its products and services that they offered. It was recommended that the proposed CSR model be adopted by the organizations that undertake various socially-beneficial initiatives.
Keywords
Social Science, CSR, Descriptive Method, Philippines
References
[1] Chin-Huang, L., Ho-Li, Y., & Dian-Yan, L. (February 2009). The impact of corporate social responsibility on financial performance: Evidence from business in Taiwan. Technology in Society, 31(1), 56-63. Retrieved from https://goo.gl/Q69WTr
[2] Christensen, J., & Murphy, R. (2004). The social irresponsibility of corporate tax avoidance: Taking CSR to the bottom line. Development, 47(3), 37-44. Retrieved from https://goo.gl/r5htem
[3] Epstein-Reeves, J. (2010). Consumers overwhelmingly want CSR. Forbes.
[4] Garcia, J. (2016). The influence of corporate social responsibility on lobbying effectiveness: Evidence from effective tax rates. Retrieved from https://goo.gl/nGCxpS
[5] Geo, D. (2011). Tax incentives in corporate social responsibility. Global Conference on Innovations in Management. London. Retrieved from https://bit.ly/2EOyj9k
[6] Idowu, S. O., & Papasolomou, I. (2007). Are the corporate social responsibility matters based on good intentions or false pretenses? An empirical study of the motivations behind the issuing of CSR reports by UK companies. Corporate Governance: The International Journal of Business in Society, 7(2), 136-147. Retrieved from https://goo.gl/ozr7Y6
[7] Ismail, M. (2009). Corporate social responsibility and its role in community development: An international perspective. Journal of International Social Research, 2(9). Retrieved from https://goo.gl/iosWox
[8] Jenkins, H. (2009). A business opportunity model of corporate social responsibility for small and medium sized enterprises. Business ethics: A European Review, 18(1), 21-36. Retrieved from https://goo.gl/xm9CmF
[9] Jenkins, H. (2006). Small business champions for corporate social responsibility. Journal of Business Ethics, 67(3), 241-256. Retrieved from https://goo.gl/wp8DBj
[10] Kardashian, K. (2013). When retailers do good, are consumer more loyal? Tuck School of Business. Dartmouth, NH, USA. Retrieved from https://bit.ly/2ESkasI
[11] Khan, M. T., Khan, N. A., Ahmed, S., & Ali, M. (2012). Corporate social responsibility (CSR)–definition, concepts, and scope. Universal Journal of Management and Social Sciences, 2(7), 41-52.Retrieved from https://goo.gl/AJxvb5
[12] Lee, K. H., & Shin, D. (2010). Consumers’ responses to CSR activities: The linkage between increased awareness and purchase intention. Public Relations Review, 36(2), 193-195.Retrieved from https://goo.gl/fTXd7u
[13] Lieser, J. (2013). Budgetting on CSR: Make it a rewarding investment beyond monetary valuations. CSR Lebanon. Retrieved from https://bit.ly/2Amfc3t
[14] Moir, L. (2001). What do we mean by corporate social responsibility? Corporate Governance: The international journal of business in society, 1(2), 16-22. Retrieved from https://goo.gl/PDZDEc
[15] Nijhof, A. H., & Jeurissen, R. J. (2010). The glass ceiling of corporate social responsibility: Consequences of a business case approach towards CSR. International Journal of Sociology and Social Policy, 30(11,12), 618-631. Retrieved from https://goo.gl/8L6Vaf
[16] Smith, N. (2013). Corporate social responsibility: Power to the people. Marketing Week. Retrieved from https://bit.ly/2EPRhNG
[17] Sommerville, M. (2013). Nearly half of Britons would buy more from a store that supports charity, Retail Gazette. Retrieved from https://bit.ly/2QUNoNR [18] Williamson, D., Lynch-Wood, G., & Ramsay, J. (2006). Drivers of environmental behaviour in manufacturing SMEs and the implications for CSR. Journal of Business Ethics, 67(3), 317-330. Retrieved from https://goo.gl/TYtqVx