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Asian Journal of Managerial Science (AJMS)

Editor Dr. Tan Fee Yean
Print ISSN : 2249 - 6300
Frequency : Quarterly

Development of Urban Co-Operative Banks in India after Independence

Author : K. Shivappa
Volume 8 No.2 April-June 2019 pp 114-118

Abstract

It has been agreed that marketing of Bank services has been much neglected aspect of Banks and this has hindered the growth of Indian Banks in their role of assisting economic development. Banks need to change from ‘account oriented’ to ‘customer oriented’ approach. Today’s customer’s needs and expectations are changing very fast. To meet these needs and expectations a sensitively responsive Banking system is essential. The urban Co-Operative Banking sector is playing an important role. This sector is growing steadily year after year. It is providing helping hand for common man, middleclass people and small income groups.

Keywords

Development, Urban Co-Operative Banks, Marketing, Financial Resources

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References

[1] Rajaram, G., (1984), Guide for Co-operatve Bank, Published by NATESN, Co-operative Training College, Madras, Chapter 7, 21
[2] RBI Annual Report, 1964-65
[3] Anand, S.C. (1981), The Ratio analysis aspects of state Co-operative Consumer Federation, Indian Co-operative Review, 18, 253.
[4] Dharampalan, C (1992). Personal contact is better than legal action. National Bank News Reviews, 8(7), 6-17.
[5] Alagwadi, M.V. (2006), Performance of Financial Institution in Karnataka. A case study of Malaprabha Grameen Bank, Ph.D. Thesis submitted to KUD, 74.

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