Asian Journal of Managerial Science (AJMS)
Effect of Age and Occupation on Customer Delight: An Empirical Study With Respect To Departmental Store
Author : N. Kasambu and R. SritharanVolume 7 No.2 July-September 2018 pp 54-59
Abstract
Delighting customer means exceeding the expectations of the customer. Since departmental stores provides homogenous products and services to its customers there must unique attributes that not exactly meet but also surpass the customer’s needs and expectation and gratify them. Customer delight is one of the major factors that play a significant role in deciding on whether to do a business with a certain bank or not. Customer delight is giving customers the direct experience. The main aim of the article is to measure the Customer Delight in Departmental Stores.
Keywords
Customer Delight, Departmental Stores, Factors, Expectations
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