Asian Review of Social Sciences (ARSS)
Effective Strategies for Development of Tourism Sector: A Critical ReviewAuthor : Shazia Hassan
Volume 9 No.2 July-December 2020 pp 14-19
The tourism sector is gaining increased importance for the economic development of countries around the world. Tourism sector has emerged as an important sector of Indian economy and contributes substantially in the country’s Foreign Exchange Earnings. Tourism is the third largest foreign exchange earner after gems, jeweler and readymade garments and represents vibrant economic sector with overwhelming growth and revenue generation. The purpose of this paper is to give a theoretical overview of the classical and contemporary business strategies that can be implemented in a more or less modified form for the development of tourism sector.
strategies, tourism, J&K, destination strategy
 Bosselman, F.B., Peterson, C.A. and McCarthy, C. (1999). Managing Tourism Growth: Issues and Applications. Island Press, Washington, DC.
 Buhalis, D. (1998). Strategic use of information technologies in the tourism industry. Tourism management, 19(5), 409-421.
 Cespedes, F. V. (1991). Organizing and implementing the marketing effort.
 Dane, Suzanne, and Amy Jordan Webb. (2001). Share Your Heritage: Cultural Heritage Tourism SuccessStories. Washington, DC: National Trust for Historic Preservation.
 Diamond, J. (1977). Tourism’s role in economic development: the case re-examined. Economic development and cultural change, 25(3), 539-553.
 Dieke, P. U. (2000). The political economy of tourism development in Africa. Cognizant Communication Corporation.
 Elliott, S. M., & Mann, S. (2005). Development, poverty and tourism: perspectives and influences in Sub-Saharan Africa. Occasional Paper Series, 1-11.
 Faulkner, B. (2001). Towards a framework for tourism disaster management. Tourism management, 22(2), 135-147.
 Grönroos, C. (2000). Service management and marketing: A customer relationship management approach.
 Holloway, J. C. (2004). Marketing for tourism. Pearson education.
 Jackson, L. A. (2006). Ameliorating the negative impacts of tourism: a Caribbean perspective. International Journal of Contemporary Hospitality Management.
 Porter, M. E. (1980). Competitive strategy. New York: The Free Press.
 Porter, M. E. (1990). New global strategies for competitive advantage. Planning Review.
 Porter, M. E.(1985). Competitive advantage: creating and sustaining superior performance. New York, NY: Free Press.
 Shaffer, M. S. (2001). Seeing the Nature of America: The National Parks as National Assets, 1914-1929. Being Elsewhere: Tourism, Consumer Culture and Identity in Modern Europe and North America, 155-184.
 Singh S.P.(2006).Travel and Tourism Management.
 Varadarajan, P. R., &Jayachandran, S. (1999). Marketing strategy: an assessment of the state of the field and outlook. Journal of the academy of marketing science, 27(2), 120-143.
 Veal, A. J. (2003). Tracking change: Leisure participation and policy in Australia, 1985–2002. Annals of leisure research, 6(3), 345-277.
 Yip, G.S. (1992), Total Global Strategy: Managing for Worldwide Competitive Advantage, Prentice-Hall, Englewood Cliffs, NJ