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Home»Articles»Examining Saffron Income and Choice of Marketing Channel Connection

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Asian Journal of Managerial Science (AJMS)

Editor Dr. Tan Fee Yean
Print ISSN : 2249 - 6300
Frequency : Quarterly

Examining Saffron Income and Choice of Marketing Channel Connection

Author : Binish Qadri
Volume 7 No.1 January-June 2018 pp 25-30

Abstract

The study identified the marketing channels involved in the marketing of saffron and revealed grower preference to various marketing channels. Furthermore, it found that the choice of marketing channel depends on income of the saffron grower. The primary data was collected from the respondents (201 saffron growers, 6 dalals and local traders, 17, retailers/wholesalers and 5 firms) in the three selected villages of Pampore namely Letpora, Ledhu and Konibal based on interview schedule framed in accordance with the objectives of the study. Proportional sampling framework was followed for selecting the respondents of the study. The chi-square test for association has been used to find the relationship between two categorical variables which in case of present study is income and channel.

Keywords

Marketing Channels, Intermediaries, Saffron Income, Choice of Channel

Full Text:

References

[1] Chi-Square Test for Association using SPSS, n.d. Retrieved from https://statistics.laerd.com/spss-tutorials/chi-square-test-for-association-using-spss-statistics.php.
[2] Economic Survey. (2009-10). Directorate of Economics & Statistics, J&K (DES/ES) (04). Retrieved from http: //e cos ta tjk. nic. in/ ecosurvey/Economic%20Survey%20-2009-10.pdf.
[3] Food and Agriculture Organization of the United Nations. (2017). GIAHS Saffron site at the heart of the International Saffron Symposium, Kashmir. Retrieved from http:// www.fao.org/giahs/news/archives/2012/23-giahs-saffron-site-at-the-heart-of-the-international-saffron-symposium-kashmir/en/.
[4] Adam Fein and Erin Anderson, “Patterns of Credible Commitments: Territory and Brand Selectivity in Industrial Distribution Channels”, Journal of Marketing, Vol. 61, No. 2, INSEAD, Fontainebleau, France,1997.
[5] M. A. Ganie and A. Nusrath, “Marketing and Trade Mechanism of Saffron”, IOSR Journal of Economics and Finance (IOSR-JEF) e-ISSN: 2321-5933, p-ISSN: 2321-5925.Vol. 7, No. 5, pp. 55-62, 2016, Ver. IV (Sep. – Oct. 2016).
[6] M. Ghorbani, “The Efficiency of Saffron’s Marketing Channel in Iran”, World Applied Sciences Journal, Vol. 4, No. 4, pp. 523–527, 2008, ISSN 1818-4952.
[7] GIAHS Saffron Site Report, “Saffron Heritage Site of Kashmir in India”, Part-1, 2012. Retrieved from http://www.fao.org/3/a-bp790e.pdf.
[8] N. Hamid, J. Kachroo, A. Bhat and Qaudri J. Peer. (2017). An economic analysis of marketing and price spread of saffron in J&K State. Journal of Pharmacognosy and Phytochemistry. Vol. 6, No. 5, pp. 1231-1239. Retrieved from www.phytojournal.com
[9] M.A.Husaini, N.A. Kamili, M.H. Wani, Silva T.J. and N.G. Bhat, “Sustainable Saffron Production: Technological and Policy Interventions for Kashmir”, Functional Plant Science and Biotechnology, Vol. 4, No. 2, pp. 116-127, 2010. Global Science Books.
[10] Imtiyaz-Ul-Haq and Sahina Shafi, “Economic Analysis of saffron cultivation in Kashmir Valley of India”, European Academic Research, Vol. 2 , No. 1, 2014. Retrieved from www.euacademic.org.
[11] S. A. Kamli and M. H. Wani, “Research Priority Setting in Saffron: A Legendary Crop of Himalayas”, Sher-i- Kashmir Agricultural University of Science and Technology (SKAUST-K), Shalimar, Kashmir, 2004.
[12] R.E. Lucas, “On the mechanics of Economic Development”, Journal of Monetary Economics, Vol. 22, No. 1, pp. 3-42, 1988.
[13] A.M. Munshi, “Marketing and trade mechanism of Saffron in Jammu and Kashmir”, Proceedings of the seminar cum workshop on the Development of Saffron, 2001, pp. 81-91, 2002.
[14] Nehvi et al., n.d., “New Emerging Trends on Production Technology of Saffron”, Retrieved from http:// conf news. um.ac. ir/images /41/ conferences /saffron /DOC/p49.doc.
[15] Qadri B. “Saffron Adulteration: Let’s Bunk the Saffron Junk”, Indian Horticulture Journal. Vol. 7, No. ¾, pp. 212-215, 2017. DI: 507-17-IHJ-1510-44. Retrieved from http://ihj.ind.in/.
[16] B.Qadri, “Let’s identify Globally Important Agricultural Heritage System site (GIAHS) Pampore-Saffron Bowl of India”, Wadi Ki Awaz. Vol. 33, No. 20, pp. 7, 2018. Retrieved from http://wadikiawaz.org/epaper/feb%202018/20022018/main
[17] Globally Important Agricultural Heritage Systems (GIAHS). n.d. Saffron Heritage of Kashmir. Retrieved from http://www .fao.org /giahs/ giahs around the world/designated-sites/asia-and-the-pacific/saffron-heritage-of-kashmir/en/
[18] A.A. Shah, R.B. Tripathi and T. Hussain, “An Estimation of Production and Marketing of Kashmir Saffron”, Journal of Research, SKUAST-J, Vol. 8, No. 2, pp. 186-191, 2009. DI: 507-17-IHJ-1510-44.
[19] S.S. Kubrevi and N.K. Khare, “Profile of saffron growers”, Indian Research Journal of Extension Education.Vol.6, No. 3, 2006.
[20] M.H. Wani, A. S. Saraf and S. A. Wani, “Economics of Production and Marketing of Saffron in Jammu and Kashmir: In Nehvi, F.A.”, Wani, S.A. (Eds) Saffron Production in Jammu and Kashmir, Directorate of Extension Education. SKUAST-K, India, pp. 305-324, 2008. AJMS Vol.7 No.1 January-June 2018 30
Binish Qadri

Asian Journal of Managerial Science (AJMS) is a quarterly international peer-reviewed journal of Managerial Science. One of the objectives of this journal is to disseminate knowledge on various research issues connected with the topics include, but are not limited to:

Accounting, Auditing, Banking, Business strategy, Corporate governance, Entrepreneurship, Financial structure, Capital markets, Health economics, Human resources management, Information systems,Innovation management, Insurance, Marketing, Organization, Production and logistics, Risk management, and Taxation.

The study identified the marketing channels involved in the marketing of saffron and revealed grower preference to various marketing channels. Furthermore, it found that the choice of marketing channel depends on income of the saffron grower. The primary data was collected from the respondents (201 saffron growers, 6 dalals and local traders, 17, retailers/wholesalers and 5 firms) in the three selected villages of Pampore namely Letpora, Ledhu and Konibal based on interview schedule framed in accordance with the objectives of the study. Proportional sampling framework was followed for selecting the respondents of the study. The chi-square test for association has been used to find the relationship between two categorical variables which in case of present study is income and channel.

Editor-in-Chief
Dr. Tan Fee Yean
Department of HRM, Universiti Utara Malaysia, Kedah, Malaysia
[email protected]
Editorial Advisory Board
Dr. Aidil Rizal Bin Shahrin
Department of Finance and Banking, University of Malaya, Malaysia
[email protected]
Dr. Amalendu Bhunia
Department of Commerce, University of Kalyani, West Bengal, India
[email protected]
Dr. Ahmad Zahiruddin Bin Yahya
Department of Accountancy, University of Malaya, Malaysia
[email protected]
Dr. Anil Govindrao Suryavanshi
Department of Commerce & Management, The New college, (Shivaji University), Maharashtra, India
[email protected]
Dr. Ong Lin Dar
Department Of Business Strategy And Policy, University of Malaya, Malaysia
[email protected]
Dr.V.Balachandran
Department of Corporate Secretaryship, Alagappa University,Tamil Nadu, India
[email protected]
Dr. Yeong Wai Chung
Department Of Operation and Management Information, University of Malaya, Malaysia
[email protected]
Prof.V.V.Devi Prasad Kotni
Department of Management Studies,GVP College for Degree & PG Courses, Andhra Pradesh, India
[email protected]
Dr. Quah Chee Heong
Department of Business Strategy and Policy, University of Malaya, Malaysia
[email protected].edu.my
Dr.Subrata Roy
Department of Commerce, Rabindra Mahavidyalaya, West Bengal, India
[email protected]
Dr. Norbani Binti Che Ha
Department of Marketing, University of Malaya, Malaysia
[email protected]
Dr. Tey Lian Seng
Department Of Business Strategy and Policy, University of Malaya,  Malaysia
[email protected]
Dr. Mohammad Nazri Bin Mohd Nor
Department of Business Strategy and Policy, University of Malaya, Malaysia
[email protected]
Dr. Binish Qadri
Research Scholar, Department of Economics, Central University of Kashmir, India
[email protected]
Dr. Khaw Lee Hwei
Department of Finance and Banking, University of Malaya, Malaysia
[email protected]
Dr. V. P. Sriram
Department of Management, Balaji Institute of International Business, Maharashtra, India
[email protected]
Dr. Yusniza Binti Kamarulzaman
Department of Marketing, University of Malaya,  Malaysia
[email protected]
Dr. Kanagi Kanapathy
Department of Operations and Management Information Systems, University of Malaya, Malaysia
[email protected]
Dr. Abd El Salam Mahmoud Abou Kahf
Department of Commerce, Alexandria University, Egypt
[email protected]
Dr. Wong Sek Khin
Department of Business Strategy and Policy, University of Malaya, Malaysia
[email protected]
Dr. Lee Su Teng
Department of Business Strategy and Policy, University of Malaya, Malaysia
[email protected]
Dr. Phoong Seuk Wai
Department of Operation and Management Information System, University of Malaya, Malaysia
[email protected]
Dr. Dennis Palkon
College of Business, Management, Florida Atlantic University
[email protected]

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    Editorial Note

    Editorial Dr. Tan Fee Yean

    Editor-in-Chief
    Dr. Tan Fee Yean
    Department of HRM, Universiti Utara Malaysia, Kedah, Malaysia
    [email protected]
    Editorial Advisory Board
    Dr. Aidil Rizal Bin Shahrin
    Department of Finance and Banking, University of Malaya, Malaysia
    [email protected]
    Dr. Amalendu Bhunia
    Department of Commerce, University of Kalyani, West Bengal, India
    [email protected]
    Dr. Ahmad Zahiruddin Bin Yahya
    Department of Accountancy, University of Malaya, Malaysia
    azyahya[email protected]
    Dr. Anil Govindrao Suryavanshi
    Department of Commerce & Management, The New college, (Shivaji University), Maharashtra, India
    [email protected]
    Dr. Ong Lin Dar
    Department Of Business Strategy And Policy, University of Malaya, Malaysia
    [email protected]
    Dr.V.Balachandran
    Department of Corporate Secretaryship, Alagappa University,Tamil Nadu, India
    [email protected]
    Dr. Yeong Wai Chung
    Department Of Operation and Management Information, University of Malaya, Malaysia
    [email protected]
    Prof.V.V.Devi Prasad Kotni
    Department of Management Studies,GVP College for Degree & PG Courses, Andhra Pradesh, India
    [email protected]
    Dr. Quah Chee Heong
    Department of Business Strategy and Policy, University of Malaya, Malaysia
    [email protected].edu.my
    Dr.Subrata Roy
    Department of Commerce, Rabindra Mahavidyalaya, West Bengal, India
    [email protected]
    Dr. Norbani Binti Che Ha
    Department of Marketing, University of Malaya, Malaysia
    [email protected]
    Dr. Tey Lian Seng
    Department Of Business Strategy and Policy, University of Malaya,  Malaysia
    [email protected]
    Dr. Mohammad Nazri Bin Mohd Nor
    Department of Business Strategy and Policy, University of Malaya, Malaysia
    [email protected]
    Dr. Binish Qadri
    Research Scholar, Department of Economics, Central University of Kashmir, India
    [email protected]
    Dr. Khaw Lee Hwei
    Department of Finance and Banking, University of Malaya, Malaysia
    [email protected]
    Dr. V. P. Sriram
    Department of Management, Balaji Institute of International Business, Maharashtra, India
    [email protected]
    Dr. Yusniza Binti Kamarulzaman
    Department of Marketing, University of Malaya,  Malaysia
    [email protected]
    Dr. Kanagi Kanapathy
    Department of Operations and Management Information Systems, University of Malaya, Malaysia
    [email protected]
    Dr. Abd El Salam Mahmoud Abou Kahf
    Department of Commerce, Alexandria University, Egypt
    [email protected]
    Dr. Wong Sek Khin
    Department of Business Strategy and Policy, University of Malaya, Malaysia
    [email protected]
    Dr. Lee Su Teng
    Department of Business Strategy and Policy, University of Malaya, Malaysia
    [email protected]
    Dr. Phoong Seuk Wai
    Department of Operation and Management Information System, University of Malaya, Malaysia
    [email protected]
    Dr. Dennis Palkon
    College of Business, Management, Florida Atlantic University
    [email protected]

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