
Asian Journal of Managerial Science (AJMS)
Examining Saffron Income and Choice of Marketing Channel Connection
Author : Binish QadriVolume 7 No.1 January-June 2018 pp 25-30
Abstract
The study identified the marketing channels involved in the marketing of saffron and revealed grower preference to various marketing channels. Furthermore, it found that the choice of marketing channel depends on income of the saffron grower. The primary data was collected from the respondents (201 saffron growers, 6 dalals and local traders, 17, retailers/wholesalers and 5 firms) in the three selected villages of Pampore namely Letpora, Ledhu and Konibal based on interview schedule framed in accordance with the objectives of the study. Proportional sampling framework was followed for selecting the respondents of the study. The chi-square test for association has been used to find the relationship between two categorical variables which in case of present study is income and channel.
Keywords
Marketing Channels, Intermediaries, Saffron Income, Choice of Channel
References
[1] Chi-Square Test for Association using SPSS, n.d. Retrieved from https://statistics.laerd.com/spss-tutorials/chi-square-test-for-association-using-spss-statistics.php.
[2] Economic Survey. (2009-10). Directorate of Economics & Statistics, J&K (DES/ES) (04). Retrieved from http: //e cos ta tjk. nic. in/ ecosurvey/Economic%20Survey%20-2009-10.pdf.
[3] Food and Agriculture Organization of the United Nations. (2017). GIAHS Saffron site at the heart of the International Saffron Symposium, Kashmir. Retrieved from http:// www.fao.org/giahs/news/archives/2012/23-giahs-saffron-site-at-the-heart-of-the-international-saffron-symposium-kashmir/en/.
[4] Adam Fein and Erin Anderson, “Patterns of Credible Commitments: Territory and Brand Selectivity in Industrial Distribution Channels”, Journal of Marketing, Vol. 61, No. 2, INSEAD, Fontainebleau, France,1997.
[5] M. A. Ganie and A. Nusrath, “Marketing and Trade Mechanism of Saffron”, IOSR Journal of Economics and Finance (IOSR-JEF) e-ISSN: 2321-5933, p-ISSN: 2321-5925.Vol. 7, No. 5, pp. 55-62, 2016, Ver. IV (Sep. – Oct. 2016).
[6] M. Ghorbani, “The Efficiency of Saffron’s Marketing Channel in Iran”, World Applied Sciences Journal, Vol. 4, No. 4, pp. 523–527, 2008, ISSN 1818-4952.
[7] GIAHS Saffron Site Report, “Saffron Heritage Site of Kashmir in India”, Part-1, 2012. Retrieved from http://www.fao.org/3/a-bp790e.pdf.
[8] N. Hamid, J. Kachroo, A. Bhat and Qaudri J. Peer. (2017). An economic analysis of marketing and price spread of saffron in J&K State. Journal of Pharmacognosy and Phytochemistry. Vol. 6, No. 5, pp. 1231-1239. Retrieved from www.phytojournal.com
[9] M.A.Husaini, N.A. Kamili, M.H. Wani, Silva T.J. and N.G. Bhat, “Sustainable Saffron Production: Technological and Policy Interventions for Kashmir”, Functional Plant Science and Biotechnology, Vol. 4, No. 2, pp. 116-127, 2010. Global Science Books.
[10] Imtiyaz-Ul-Haq and Sahina Shafi, “Economic Analysis of saffron cultivation in Kashmir Valley of India”, European Academic Research, Vol. 2 , No. 1, 2014. Retrieved from www.euacademic.org.
[11] S. A. Kamli and M. H. Wani, “Research Priority Setting in Saffron: A Legendary Crop of Himalayas”, Sher-i- Kashmir Agricultural University of Science and Technology (SKAUST-K), Shalimar, Kashmir, 2004.
[12] R.E. Lucas, “On the mechanics of Economic Development”, Journal of Monetary Economics, Vol. 22, No. 1, pp. 3-42, 1988.
[13] A.M. Munshi, “Marketing and trade mechanism of Saffron in Jammu and Kashmir”, Proceedings of the seminar cum workshop on the Development of Saffron, 2001, pp. 81-91, 2002.
[14] Nehvi et al., n.d., “New Emerging Trends on Production Technology of Saffron”, Retrieved from http:// conf news. um.ac. ir/images /41/ conferences /saffron /DOC/p49.doc.
[15] Qadri B. “Saffron Adulteration: Let’s Bunk the Saffron Junk”, Indian Horticulture Journal. Vol. 7, No. ¾, pp. 212-215, 2017. DI: 507-17-IHJ-1510-44. Retrieved from http://ihj.ind.in/.
[16] B.Qadri, “Let’s identify Globally Important Agricultural Heritage System site (GIAHS) Pampore-Saffron Bowl of India”, Wadi Ki Awaz. Vol. 33, No. 20, pp. 7, 2018. Retrieved from http://wadikiawaz.org/epaper/feb%202018/20022018/main
[17] Globally Important Agricultural Heritage Systems (GIAHS). n.d. Saffron Heritage of Kashmir. Retrieved from http://www .fao.org /giahs/ giahs around the world/designated-sites/asia-and-the-pacific/saffron-heritage-of-kashmir/en/
[18] A.A. Shah, R.B. Tripathi and T. Hussain, “An Estimation of Production and Marketing of Kashmir Saffron”, Journal of Research, SKUAST-J, Vol. 8, No. 2, pp. 186-191, 2009. DI: 507-17-IHJ-1510-44.
[19] S.S. Kubrevi and N.K. Khare, “Profile of saffron growers”, Indian Research Journal of Extension Education.Vol.6, No. 3, 2006.
[20] M.H. Wani, A. S. Saraf and S. A. Wani, “Economics of Production and Marketing of Saffron in Jammu and Kashmir: In Nehvi, F.A.”, Wani, S.A. (Eds) Saffron Production in Jammu and Kashmir, Directorate of Extension Education. SKUAST-K, India, pp. 305-324, 2008. AJMS Vol.7 No.1 January-June 2018 30
Binish Qadri