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Home»Articles»Health Tourism: Customer Satisfaction with Reference to Amala Ayurvedic Hospital and Research Centre, Thrissur, Kerala

Health Tourism: Customer Satisfaction with Reference to Amala Ayurvedic Hospital and Research Centre, Thrissur, Kerala

Author : E. Beny Paul
Volume 8 No.1 Special Issue:February 2019 pp 84-87

Abstract

The growth in the health tourism sector has been inspiring in India and the world. It is acknowledged fact that India has incredible prospective for progress of tourism. The assortment of India’s natural abundance provides the basis of a eclectic range of tourist yields and experience which embrace business, leisure, culture, adventure, spirituality, eco- tourism, sport tourism, religious tourism and many other chases. Among the unalike tourism products, Health tourism is a relatively new type of tourist activity where the main focus of travel is improving one’s health, physical appearance or fitness. So in this paper an effort has been made to study the satisfaction level of customers to Ayurveda which is one of the key elements of health tourism.

Keywords

Health tourism, Customer satisfaction, Ayurveda

Full Text:

References

[1] Bindhu, V. T. (2012). Customer preference and satisfaction in health tourism: a study of selected Ayurvedic resorts in Kerala.
[2] Boga, T. C., &Weiermair, K. (2011). Branding new services in health tourism. Tourism Review, 66(1/2), 90-106.
[3] Dinu, M., Zbuchea, A., &Cioacă, A. (2011). Health Care Tourism in Romania: Main Features and Trends.
[4] Fuchs, G., &Reichel, A. (2010). Health tourists visiting a highly volatile destination. Anatolia, 21(2), 205-225.
[5] Hassan, M. M., &Shahnewaz, M. (2014). Measuring tourist service satisfaction at destination: A case study of Cox’s Bazar sea beach, Bangladesh. American Journal of Tourism Management, 3(1), 32-43.
[6] Health tourism: definition focused on the Swiss market and conceptualization of health (i) ness. Journal of health organization and management, 26(1), 60-80.
[7] Kim, H. J., Lee, T. J., &Ko, T. G. (2016). Satisfaction and subjective well-being of health tourists: The case of Japanese and Korean tourists. Journal of Travel & Tourism Marketing, 33(5), 742-756.
[8] Lončarić, D., Lončarić, D., &Markovic, S. (2015). Health Tourism, Customer Satisfaction and Quality of Life: The Role of Specialty Hospitals.
[9] Lunt, N., & Carrera, P. (2010). Medical tourism: assessing the evidence on treatment abroad. Maturitas,66(1), 27-32.
[10] Marković, S., Lončarić, D., &Lončarić, D. (2014). Service quality and customer satisfaction in the health care industry-towards health tourism market. Tourism and hospitality management, 20(2), 155-170.
[11] Varzi, A. M., Saki, K., Momeni, K., Vasokolaei, G. R., Khodakaramifard, Z., Zouzani, M. A., &Jalilian, H. (2016). The Health Tourists’ Satisfaction Level of Services Provided: A Cross-Sectional Study in Iran. Global journal of health science, 8(9), 294.

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The growth in the health tourism sector has been inspiring in India and the world. It is acknowledged fact that India has incredible prospective for progress of tourism. The assortment of India’s natural abundance provides the basis of a eclectic range of tourist yields and experience which embrace business, leisure, culture, adventure, spirituality, eco- tourism, sport tourism, religious tourism and many other chases. Among the unalike tourism products, Health tourism is a relatively new type of tourist activity where the main focus of travel is improving one’s health, physical appearance or fitness. So in this paper an effort has been made to study the satisfaction level of customers to Ayurveda which is one of the key elements of health tourism.

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Department of Social Sciences, College of Arts and Applied Sciences, Dhofar University, Oman
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Department of Social Administration and Justice, University of Malaya, Malaysia
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Department of Geography, University of Malaya, Malaysia
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Dr. Haris Bin Abd Wahab
Department of Social Administration and Justice, University of Malaya, Malaysia
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Dr. Mohana Dass Ramasamy
Department of Indian Studies, University of Malaya, Malaysia
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Dr. Ma Tin Cho Mar @ Noorjahan Bi Bi
Department of South East Asian Studies, University of Malaya, Malaysia
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Dr. Asbah Binti Razali
Department of Anthropology and Sociology, University of Malaya, Malaysia
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Dr. Azharudin Bin Mohamed Dali
Department of History, University of Malaya, Malaysia
[email protected]
Dr. Hasmah Binti Zanuddin
Department of Media Studies, University of Malaya, Malaysia
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    Editorial Note

    Editorial Dr. Lakshmi Narayanan

    Editor-in-Chief
    Dr. Lakshmi Narayanan
    Department of Social Sciences, College of Arts and Applied Sciences, Dhofar University, Oman
    [email protected]
    Editorial Advisory Board
    Dr. Mashitah Binti Hamidi
    Department of Social Administration and Justice, University of Malaya, Malaysia
    [email protected]
    Dr. Jillian Ooi Lean Sim
    Department of Geography, University of Malaya, Malaysia
    [email protected]
    Dr. Haris Bin Abd Wahab
    Department of Social Administration and Justice, University of Malaya, Malaysia
    [email protected]
    Dr. Mohana Dass Ramasamy
    Department of Indian Studies, University of Malaya, Malaysia
    [email protected]
    Dr. Ma Tin Cho Mar @ Noorjahan Bi Bi
    Department of South East Asian Studies, University of Malaya, Malaysia
    [email protected]
    Dr. Asbah Binti Razali
    Department of Anthropology and Sociology, University of Malaya, Malaysia
    [email protected]
    Dr. Azharudin Bin Mohamed Dali
    Department of History, University of Malaya, Malaysia
    [email protected]
    Dr. Hasmah Binti Zanuddin
    Department of Media Studies, University of Malaya, Malaysia
    [email protected]

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