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Home»Articles»Impact of Organized Retail on Unorganized Retail Sector

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Asian Journal of Managerial Science (AJMS)

Editor Dr. Tan Fee Yean
Print ISSN : 2249 - 6300
Frequency : Quarterly

Impact of Organized Retail on Unorganized Retail Sector

Author : R. Sivanesan and G. Jones Green
Volume 8 No.1 January-March 2019 pp 28-34

Abstract

Retail is currently the flourishing sector of the Indian economy. This trend is expected to continue for at least the next two-three decades, and it is attracting huge attention from all entrepreneurs, business heads, investors as well as real estate owners and builders. Availability of quality, retail space, wider availability of products and brand communication are the some important factors that are driving the retail in India. Retail sector is also supporting to create huge employment while a new form of organized retail sector has emerged within the retail industry and it gave speedy phase to Indian retail sector. The rationale of the study is twofold: First, to examine the nature of changes in the retail sector taking place due to organized form of retailing and implications of shift to this new form of retailing. Secondly, this area has remained largely an unexplored part of research till date especially in the Indian context. The broad objective of the study is to understand consumer behavior towards organized and unorganized retail stores and to find out the consumers satisfaction level from organized retail stores as well as unorganized retail stores. The perception of the traditional retailers about the modern retailing. The study uses primary data collected through in depth qualitative analysis to represent organized and unorganized retail sectors respectively. The present study focuses on Kanyakumari, Tirunelveli, Tuticorin, Madurai and Viruthunagar Districts of Tamil Nadu.

Keywords

Retailing, Impact, Organized Retailing, Unorganized Retail

Full Text:

References

[1] Barry Berman & Joel Evans R. (2007). Retail Management a Strategic Approach, (10th edition) Dorling Kindersley Publication.
[2] Chetan Bajaj, Rajnish Tuli & Nidhiv Srivastava. (2008). Retail Management, (11th Impression), Oxford University Press, New Delhi.
[3] Levy Michael & Weitz Barton. (2008). Retailing Management, McGraw Hill. Pearson Education Inc., Dorling Kindersley Publication.
[4] Banerjee, Arindam & Bibek Banerjee. (2004). Effective Sales Promotion Management: Use of Point of Sales Information, 25(4), 51-59.
[5] Bradford Kevin D., Stringfellow Anne & Weitz Barton A. (2004). Managing conflict to improve the effectiveness of retail networks, Journal of Retailing, (80), 181–195.
[6] Buchanan Lauranne, Simmons Carolyn J., & Bickart Barbara A. (1999). Brand Equity Dilution: Retailer Display and Context Brand Effects, Journal of Marketing Research, 36, 345-355.
[7] Backstrom, K. and Johansson, U. (2006), Creating and Consuming Experiences in Retail Store Environments: Comparing Retailer and Consumer Perspectives, Journal of Retailing and Consumer Services, 13(6), 417-430.
[8] Boedekar, M. (1995). New-type and Traditional Shoppers: A Comparison of Two Major Consumer Groups, International Journal of Retail and Distribution Management, 23(3), 17-26.
[9] Deepti Chaudhary, (2008). As organized retailing takes off in India, so do discount chains, Live Mint and The Wall Street Journal, 04, 18-22.
[10] Dixit, K. (2008). Retail Marketing in India; Key Issues and Challenges, Marketing Mastermind, 2, 13-23, www.iupindia.in.
[11] Hamilton Ryan. (2009). Assortment size and option attractiveness in consumer choice among retailers, Journal of Marketing Research, 46, 410-420.
[12] Kaltcheva Velitchka D. (2006). When should a Retailer Create an Exciting Store Environment?, Journal of Marketing, 70, 107–118.
[13] Kaufman Peter, Jayachandran Satish, & Rose Randall L. (2006). Problems of retailers, Journal of Marketing Research, 43, 580–587.
[14] Kumar, N. (1997). The Revolution in Retailing: From Market Driven to market Driving, Long Range Planning, 30(6), 830- 835.
[15] Mukherjee, A. & Patel, N. (2005). Retailing in India: Recent Trends and development Survey Findings, Journal of Marketing and Communication, 1(2), 4-42.
[16] Mulky, A. & Nargungkar, R. (2003). Modernization in Indian Retailing: Managerial and Policy Perspectives, UdyogPragati, 27(2), 1-8.
[17] Reimers, V. & Clulow, V. (2009). Retail Centres: It‟s Time to Make Them Convenient, International Journal of Retail and Distribution Management, 37(7), 541 -562.
[18] Reynolds, J., Howard, E., Cuthbertson, C. & Hristov, L. (2007). Perspectives on Retail Format Innovation: Relating Theory and Practice, International Journal of Retail and Distribution Management, 35(8), 647-660.
[19] Raff Horst & Nicolas Schmitt Nicolas, (2009). Buyer power in international markets, Journal of International Economics, 79, 222-230.
[20] Stoel, L., Wickliffe, V. & Lee, K. H. (2004). Attributes Belief and spending as Antecedents to Shopping Value, Journal of Business Research, 57(10), 1067-1073.

Asian Journal of Managerial Science (AJMS) is a quarterly international peer-reviewed journal of Managerial Science. One of the objectives of this journal is to disseminate knowledge on various research issues connected with the topics include, but are not limited to:

Accounting, Auditing, Banking, Business strategy, Corporate governance, Entrepreneurship, Financial structure, Capital markets, Health economics, Human resources management, Information systems,Innovation management, Insurance, Marketing, Organization, Production and logistics, Risk management, and Taxation.

Retail is currently the flourishing sector of the Indian economy. This trend is expected to continue for at least the next two-three decades, and it is attracting huge attention from all entrepreneurs, business heads, investors as well as real estate owners and builders. Availability of quality, retail space, wider availability of products and brand communication are the some important factors that are driving the retail in India. Retail sector is also supporting to create huge employment while a new form of organized retail sector has emerged within the retail industry and it gave speedy phase to Indian retail sector. The rationale of the study is twofold: First, to examine the nature of changes in the retail sector taking place due to organized form of retailing and implications of shift to this new form of retailing. Secondly, this area has remained largely an unexplored part of research till date especially in the Indian context. The broad objective of the study is to understand consumer behavior towards organized and unorganized retail stores and to find out the consumers satisfaction level from organized retail stores as well as unorganized retail stores. The perception of the traditional retailers about the modern retailing. The study uses primary data collected through in depth qualitative analysis to represent organized and unorganized retail sectors respectively. The present study focuses on Kanyakumari, Tirunelveli, Tuticorin, Madurai and Viruthunagar Districts of Tamil Nadu.

Editor-in-Chief
Dr. Tan Fee Yean
Department of HRM, Universiti Utara Malaysia, Kedah, Malaysia
[email protected]
Editorial Advisory Board
Dr. Aidil Rizal Bin Shahrin
Department of Finance and Banking, University of Malaya, Malaysia
[email protected]
Dr. Amalendu Bhunia
Department of Commerce, University of Kalyani, West Bengal, India
[email protected]
Dr. Ahmad Zahiruddin Bin Yahya
Department of Accountancy, University of Malaya, Malaysia
[email protected]
Dr. Anil Govindrao Suryavanshi
Department of Commerce & Management, The New college, (Shivaji University), Maharashtra, India
[email protected]
Dr. Ong Lin Dar
Department Of Business Strategy And Policy, University of Malaya, Malaysia
[email protected]
Dr.V.Balachandran
Department of Corporate Secretaryship, Alagappa University,Tamil Nadu, India
[email protected]
Dr. Yeong Wai Chung
Department Of Operation and Management Information, University of Malaya, Malaysia
[email protected]
Prof.V.V.Devi Prasad Kotni
Department of Management Studies,GVP College for Degree & PG Courses, Andhra Pradesh, India
[email protected]hoo.com
Dr. Quah Chee Heong
Department of Business Strategy and Policy, University of Malaya, Malaysia
[email protected].edu.my
Dr.Subrata Roy
Department of Commerce, Rabindra Mahavidyalaya, West Bengal, India
[email protected]
Dr. Norbani Binti Che Ha
Department of Marketing, University of Malaya, Malaysia
[email protected]
Dr. Tey Lian Seng
Department Of Business Strategy and Policy, University of Malaya,  Malaysia
[email protected]
Dr. Mohammad Nazri Bin Mohd Nor
Department of Business Strategy and Policy, University of Malaya, Malaysia
[email protected]
Dr. Binish Qadri
Research Scholar, Department of Economics, Central University of Kashmir, India
[email protected]
Dr. Khaw Lee Hwei
Department of Finance and Banking, University of Malaya, Malaysia
[email protected]
Dr. V. P. Sriram
Department of Management, Balaji Institute of International Business, Maharashtra, India
[email protected]
Dr. Yusniza Binti Kamarulzaman
Department of Marketing, University of Malaya,  Malaysia
[email protected]
Dr. Kanagi Kanapathy
Department of Operations and Management Information Systems, University of Malaya, Malaysia
[email protected]
Dr. Abd El Salam Mahmoud Abou Kahf
Department of Commerce, Alexandria University, Egypt
[email protected]
Dr. Wong Sek Khin
Department of Business Strategy and Policy, University of Malaya, Malaysia
[email protected]
Dr. Lee Su Teng
Department of Business Strategy and Policy, University of Malaya, Malaysia
[email protected]
Dr. Phoong Seuk Wai
Department of Operation and Management Information System, University of Malaya, Malaysia
[email protected]
Dr. Dennis Palkon
College of Business, Management, Florida Atlantic University
[email protected]

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    Editorial Note

    Editorial Dr. Tan Fee Yean

    Editor-in-Chief
    Dr. Tan Fee Yean
    Department of HRM, Universiti Utara Malaysia, Kedah, Malaysia
    [email protected]
    Editorial Advisory Board
    Dr. Aidil Rizal Bin Shahrin
    Department of Finance and Banking, University of Malaya, Malaysia
    [email protected]
    Dr. Amalendu Bhunia
    Department of Commerce, University of Kalyani, West Bengal, India
    [email protected]
    Dr. Ahmad Zahiruddin Bin Yahya
    Department of Accountancy, University of Malaya, Malaysia
    [email protected]
    Dr. Anil Govindrao Suryavanshi
    Department of Commerce & Management, The New college, (Shivaji University), Maharashtra, India
    [email protected]
    Dr. Ong Lin Dar
    Department Of Business Strategy And Policy, University of Malaya, Malaysia
    [email protected]
    Dr.V.Balachandran
    Department of Corporate Secretaryship, Alagappa University,Tamil Nadu, India
    [email protected]
    Dr. Yeong Wai Chung
    Department Of Operation and Management Information, University of Malaya, Malaysia
    [email protected]
    Prof.V.V.Devi Prasad Kotni
    Department of Management Studies,GVP College for Degree & PG Courses, Andhra Pradesh, India
    [email protected]
    Dr. Quah Chee Heong
    Department of Business Strategy and Policy, University of Malaya, Malaysia
    [email protected].edu.my
    Dr.Subrata Roy
    Department of Commerce, Rabindra Mahavidyalaya, West Bengal, India
    [email protected]
    Dr. Norbani Binti Che Ha
    Department of Marketing, University of Malaya, Malaysia
    [email protected]
    Dr. Tey Lian Seng
    Department Of Business Strategy and Policy, University of Malaya,  Malaysia
    [email protected]
    Dr. Mohammad Nazri Bin Mohd Nor
    Department of Business Strategy and Policy, University of Malaya, Malaysia
    [email protected]
    Dr. Binish Qadri
    Research Scholar, Department of Economics, Central University of Kashmir, India
    [email protected]
    Dr. Khaw Lee Hwei
    Department of Finance and Banking, University of Malaya, Malaysia
    [email protected]
    Dr. V. P. Sriram
    Department of Management, Balaji Institute of International Business, Maharashtra, India
    [email protected]
    Dr. Yusniza Binti Kamarulzaman
    Department of Marketing, University of Malaya,  Malaysia
    [email protected]
    Dr. Kanagi Kanapathy
    Department of Operations and Management Information Systems, University of Malaya, Malaysia
    [email protected]
    Dr. Abd El Salam Mahmoud Abou Kahf
    Department of Commerce, Alexandria University, Egypt
    [email protected]
    Dr. Wong Sek Khin
    Department of Business Strategy and Policy, University of Malaya, Malaysia
    [email protected]
    Dr. Lee Su Teng
    Department of Business Strategy and Policy, University of Malaya, Malaysia
    [email protected]
    Dr. Phoong Seuk Wai
    Department of Operation and Management Information System, University of Malaya, Malaysia
    [email protected]
    Dr. Dennis Palkon
    College of Business, Management, Florida Atlantic University
    [email protected]

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