Asian Journal of Managerial Science (AJMS)
Impact of Socio-Economic Variables of Customers on the Antecedents of Customer Experience Management in Retail Sector: An Evaluative Study
Author : T. V. S. S. Swathi and V. Narasimha RaoVolume 8 No.2 April-June 2019 pp 64-68
Abstract
In India there has been a tremendous change witnessed on the consumer behavior since the liberalization of Indian economy from the year 1990s. In a developing economy like India, the biggest challenge a retailer faces would be to tackle the ever-changing consumption practices. India is the world’s fifth largest global destination in the retail space. The consumers in different socio-economic classes will generally have different priorities which will affect how they spend their money. It is essential on the part of retailers to understand socio-economic and demographic factors of consumers, affecting the antecedents of customer experience management in retail trade. This paper is an empirical analysis to know the socio-economic factors impact on consumer behavior in retail sector.
Keywords
Customer Experience, Organized Retailing, Shopping behavior, Antecedents
Full Text:
References
[1] Department of Industrial Policy and Promotion website.
[2] Consumer Leads Report by FICCI and Deloitte – October 2018.
[3] Olivia Durden. (2018). “Socio-economic factors affecting small businesses”.
[4] Nancy M. Pucinelli, Ronald C. Goodstein, Dhruv Grewal, Robert Price, Priya Raghubir, & David Stewart. Customer Experience Management in Retailing: Understanding the Buying Process. Journal of Retailing, 85 (1-2009), 15-30.
[5] Consumers & Markets, Marketing White Book.
[6] Non Store Retailing, Retailing in India, Euromonitor Report 2006.
[7] FICCI (2005). Indian Retail: On the Fast Track : Time for Bridging Capacity Gap.
[8] Kamal and Ashish Kumar (2014). Retail Sector – Growth and Challenges perspectives in India. International Journal of Emerging Technologies, 5(1), 69-73.
[9] The Global Retail Development Index, A.T. Kearney.
[10] Retrieved From www.indianretailing.com
[11] Retrieved From www.retailspace.com
[12] Retrieved From www.thehindubusinessline.com
[13] Vemanna N & Rao, V.N. (2015). Consumer Behavior towards organized retailing – A study with special reference to selected retail chains. Doctoral Research Work.