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Home»Articles»Mobile Computing: An Ubiquitous Approach of Social Marketing for Influential Social Contact Network

JournalCover

Asian Journal of Science and Applied Technology (AJSAT)

Editor Dr. Balaji Ramachandran
Print ISSN : 2249 - 0698
Frequency : Half-yearly

Mobile Computing: An Ubiquitous Approach of Social Marketing for Influential Social Contact Network

Author : Payal Gohel
Volume 9 No.1 January-June 2020 pp 47-51

Abstract

In today’s time, use of social media defines an era where billions of users, everyday use the power of social media to get empowered. It has the capacity to impact our lives and has opened new opportunities and possibilities that were not possible. Social networks are fundamentally social tools in which people are constantly observing and growing their social network, most social network media depict growth using the degree of point definition, control, and independence. Centrality can also indicate which members are the most useful or well-connected and therefore the best information resources. This research targets the emerging area of group purchasing, social marketing and target advertising. Social marketing will enhance the market understanding by learning what people want and need rather than trying to persuade them to buy what they happen to be offering. The aim of this research is to investigate how the social marketing paradigm works, involve students in the research experiments to educate and train them regarding the latest technologies involved, and identify the approach to do it right. The proposed research successfully implemented an android app dubbed as iSONET (Influential social contact network) to conduct research experiments and interacted with targeted users. This app focuses on i) user’s privacy related issues, ii) periodical data capturing and iii) user’s localization. Couple of research methods are used in research experiments to conduct qualitative and quantitative data including i) I SONET app captures consistent data over time for 4 weeks and helps to build the dynamic datasets of social contact network ii) Conducted online Survey to gather quantitative data from SNS users.

Keywords

Social Network, Group behaviour, Mobile computing, Social marketing, Social network service

Full Text:

References

  1. David Kempe, Jon Kleinberg and Eva Tardos – “Maximizing the Spread of Influence through a Social Network”, Proceedings of the ninth ACM SIGKDD international conference on Knowledge discovery and data mining, Washington, D.C, August 24-27, 2003.

  2. Shin, Park and Ju, “The effect of the online social network structure on Korean social promotion sites”, APDSI, Taipai, 2011.
  3. UK Department for business, innovation & skills, guide for community buying groups,[Available at: https://www.gov.uk/government/publications/guide-for-community-buying-groups],2012.
  4. Fay, Yoneki and Kunegis, “Centrality and mode detection in dynamic contact graphs: a joint diagonalisation approach”, ASONAM
  5. Huang, Minyi , Yen and Benjamin, “Retailer acceptance of consumer led group buying from a stakeholder influence strategy perspective”, PACIS.
  6. Gohel and Payal, “Sustainable infrastructure:An innovative Smartphone based data collection solution for Active Travel”, International Journal of Recent Scientific Research, Vol. 10, No.11, pp. 35776-35779, 2019.
  7. Stallings, “Cryptography and network security: Principles and practice”, Saddle Brook, New Jersey: Prentice-Hall, 2010.
  8. Singh, Santosh, Manjhi, Pankaj and R.Tiwari, “Data Security using RSA Algorithm in Cloud Computing”, 10.17148/IJARCCE.2016.5803, 2016.
  9. Rajiv Chavada, Nashwan Dawood and Mohamad Kassem, “Construction workspace management: the development and application of a novel nD planning approach and tool”, ITcon 17 213-236, http://www.itcon.org/2012/13, 2012.
  10. Gohel, Payal, Atkotiya, and Kishor, “A statistical evaluation and assessment of an interactive elementary programming model – A systematic approach”, INFOCOMP Journal of Computer Science, Vol. 19, No.1, 2020.

AJSAT is covering all aspects of Science and Applied Technology areas. Topics include, but are not limited to:

Chemistry
Physics
Astronomy
Earth Science
Environmental Science
Biology
Computer Science
Mathematics
Statistics
Systems Science

In today’s time, use of social media defines an era where billions of users, everyday use the power of social media to get empowered. It has the capacity to impact our lives and has opened new opportunities and possibilities that were not possible. Social networks are fundamentally social tools in which people are constantly observing and growing their social network, most social network media depict growth using the degree of point definition, control, and independence. Centrality can also indicate which members are the most useful or well-connected and therefore the best information resources. This research targets the emerging area of group purchasing, social marketing and target advertising. Social marketing will enhance the market understanding by learning what people want and need rather than trying to persuade them to buy what they happen to be offering. The aim of this research is to investigate how the social marketing paradigm works, involve students in the research experiments to educate and train them regarding the latest technologies involved, and identify the approach to do it right. The proposed research successfully implemented an android app dubbed as iSONET (Influential social contact network) to conduct research experiments and interacted with targeted users. This app focuses on i) user’s privacy related issues, ii) periodical data capturing and iii) user’s localization. Couple of research methods are used in research experiments to conduct qualitative and quantitative data including i) I SONET app captures consistent data over time for 4 weeks and helps to build the dynamic datasets of social contact network ii) Conducted online Survey to gather quantitative data from SNS users.

Editor-in-Chief
Dr. Balaji Ramachandran
Department of Applied Sciences, Nicholls State University, Louisiana, United States
[email protected]
Editorial Advisory Board
Dr. Maamar Benkraouda
Department of Physics, United Arab Emirates University, UAE
[email protected]
Dr. Rasheed Al Hammadi
Department of Biology, United Arab Emirates University, UAE
[email protected]
Dr. Dimitrios P. Nikolelis
Department of Chemistry, University of Athens, Greece
[email protected]
Dr. Fauziah Binti Shahul Hamid
Institute of Biological Sciences, University of Malaya, Malaysia
[email protected]
Dr. Karni S Moshal
Department of Medicine, Alpert Medical School of Brown University, USA
[email protected]
Dr. Koh You Beng
Institute of Mathematical Sciences, University of Malaya, Malaysia
[email protected]
Dr. Lim Sok Li
Institute of Mathematical Sciences, University of Malaya, Malaysia
[email protected]
Dr. Ramesh Kasi
Department of Physics, University of Malaya, Malaysia
[email protected]
Dr. Jasmine Elanie Binti Khairat
Institute of Biological Sciences, University of Malaya, Malaysia
[email protected]
Dr. Nur Airina Binti Muhamad
Institute of Biological Sciences, University of Malaya, Malaysia
[email protected]
Dr. Amizah Malip
Department of Applied Mathematics, University of Malaya, Malaysia
[email protected]
Dr. Azzuliani Binti Supangat
Department of Physics, University of Malaya, Malaysia
[email protected]
Prof. Mohamed Toutounji
Professor, Department of Chemistry, United Arab Emirates University, UAE
[email protected]
Dr. Mohd Azmi Haron
Institute of Mathematical Sciences, University of Malaya, Malaysia
[email protected]
Prof. Noordini Mohamad Salleh
Department of Chemistry, University of Malaya, Malaysia
[email protected]
Dr. Ibrahim Bin Mohamed
Institute of Mathematical Sciences, University of Malaya, Malaysia
[email protected]
Dr. Halijah Ibrahim
Institute of Biological Sciences, University of Malaya, Malaysia
[email protected]
Dr. S. Chandra Kishore
Assistant Professor, University of Information Science and Technology,
“St. Paul The Apostle”, Macedonia, Greece
[email protected]
Dr. Salah Nasri
Department of Physics, United Arab Emirates University, UAE
[email protected]
Dr. Dharini Pathmanathan
Institute of Mathematical Sciences, University of Malaya, Malaysia
[email protected]

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    Table of Contents

    Editorial Note

    Editorial Dr. Balaji Ramachandran

    Editor-in-Chief
    Dr. Balaji Ramachandran
    Department of Applied Sciences, Nicholls State University, Louisiana, United States
    [email protected]
    Editorial Advisory Board
    Dr. Maamar Benkraouda
    Department of Physics, United Arab Emirates University, UAE
    [email protected]
    Dr. Rasheed Al Hammadi
    Department of Biology, United Arab Emirates University, UAE
    [email protected]
    Dr. Dimitrios P. Nikolelis
    Department of Chemistry, University of Athens, Greece
    [email protected]
    Dr. Fauziah Binti Shahul Hamid
    Institute of Biological Sciences, University of Malaya, Malaysia
    [email protected]
    Dr. Karni S Moshal
    Department of Medicine, Alpert Medical School of Brown University, USA
    [email protected]
    Dr. Koh You Beng
    Institute of Mathematical Sciences, University of Malaya, Malaysia
    [email protected]
    Dr. Lim Sok Li
    Institute of Mathematical Sciences, University of Malaya, Malaysia
    [email protected]
    Dr. Ramesh Kasi
    Department of Physics, University of Malaya, Malaysia
    [email protected]
    Dr. Jasmine Elanie Binti Khairat
    Institute of Biological Sciences, University of Malaya, Malaysia
    [email protected]
    Dr. Nur Airina Binti Muhamad
    Institute of Biological Sciences, University of Malaya, Malaysia
    [email protected]
    Dr. Amizah Malip
    Department of Applied Mathematics, University of Malaya, Malaysia
    [email protected]
    Dr. Azzuliani Binti Supangat
    Department of Physics, University of Malaya, Malaysia
    [email protected]
    Prof. Mohamed Toutounji
    Professor, Department of Chemistry, United Arab Emirates University, UAE
    [email protected]
    Dr. Mohd Azmi Haron
    Institute of Mathematical Sciences, University of Malaya, Malaysia
    [email protected]
    Prof. Noordini Mohamad Salleh
    Department of Chemistry, University of Malaya, Malaysia
    [email protected]
    Dr. Ibrahim Bin Mohamed
    Institute of Mathematical Sciences, University of Malaya, Malaysia
    [email protected]
    Dr. Halijah Ibrahim
    Institute of Biological Sciences, University of Malaya, Malaysia
    [email protected]
    Dr. S. Chandra Kishore
    Assistant Professor, University of Information Science and Technology,
    “St. Paul The Apostle”, Macedonia, Greece
    [email protected]
    Dr. Salah Nasri
    Department of Physics, United Arab Emirates University, UAE
    [email protected]
    Dr. Dharini Pathmanathan
    Institute of Mathematical Sciences, University of Malaya, Malaysia
    [email protected]

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