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Home»Articles»Present Scenario of Indian Handicraft Products

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Asian Journal of Managerial Science (AJMS)

Editor Dr. Tan Fee Yean
Print ISSN : 2249 - 6300
Frequency : Quarterly

Present Scenario of Indian Handicraft Products

Author : Dilip Kumar and P.V. Rajeev
Volume 2 No.1 January-June 2013 pp 21-27

Abstract

The epitome of India, lies in the art and craft, which symbolizes the culture, tradition and societal values. Indian handicraft industry is one of the oldest & biggest industries of India. It provides employment nearly sixty seven lakhs artisan and is one of the Important suppliers of Handicraft to the world Markets. The present research paper attempts to comprehend the essence of the art which hold the Indian craft in high esteem and demand in the international market. The paper primarily focuses on the immense opportunities that exist in the Indian handicraft industry and the impact of global recession on the industry and personnel associated with the craft. The paper tries to contemplate upon the hurdles in the marketing of handicraft products. In addition it would also plunge into the opportunities for Indian Handicraft products in its present state. The paper is divided into four sections as under: The first section speaks of the Indian Artifact industry and the recognition of Indian Handicraft sector in the Global market. It takes a look of the contribution of Indian handicraft industry in the Indian Economy. The dilemma of the growth in handicraft sector has become a thing of deep concern due to the recessionary trend witnessed in the global economy. Thus the first section prepares a convincing backdrop. The next section focuses on the review of existing research activities in the area of handicraft marketing. The third section is set to deal with the challenges faced in the marketing of handicraft products. It would delineate the bottlenecks in the marketing of Indian Handicraft products. Concluding observations would form the last section providing concrete information on the opportunities in marketing of handicrafts and the urgency the sector demands to sustain the traditional value of Indian Society.

Keywords

Marketing, Handicraft, Artisans, Present Scenario, Ressesion, Export

Full Text:

References

Asian Journal of Managerial Science (AJMS) is a quarterly international peer-reviewed journal of Managerial Science. One of the objectives of this journal is to disseminate knowledge on various research issues connected with the topics include, but are not limited to:

Accounting, Auditing, Banking, Business strategy, Corporate governance, Entrepreneurship, Financial structure, Capital markets, Health economics, Human resources management, Information systems,Innovation management, Insurance, Marketing, Organization, Production and logistics, Risk management, and Taxation.

The epitome of India, lies in the art and craft, which symbolizes the culture, tradition and societal values. Indian handicraft industry is one of the oldest & biggest industries of India. It provides employment nearly sixty seven lakhs artisan and is one of the Important suppliers of Handicraft to the world Markets. The present research paper attempts to comprehend the essence of the art which hold the Indian craft in high esteem and demand in the international market. The paper primarily focuses on the immense opportunities that exist in the Indian handicraft industry and the impact of global recession on the industry and personnel associated with the craft. The paper tries to contemplate upon the hurdles in the marketing of handicraft products. In addition it would also plunge into the opportunities for Indian Handicraft products in its present state. The paper is divided into four sections as under: The first section speaks of the Indian Artifact industry and the recognition of Indian Handicraft sector in the Global market. It takes a look of the contribution of Indian handicraft industry in the Indian Economy. The dilemma of the growth in handicraft sector has become a thing of deep concern due to the recessionary trend witnessed in the global economy. Thus the first section prepares a convincing backdrop. The next section focuses on the review of existing research activities in the area of handicraft marketing. The third section is set to deal with the challenges faced in the marketing of handicraft products. It would delineate the bottlenecks in the marketing of Indian Handicraft products. Concluding observations would form the last section providing concrete information on the opportunities in marketing of handicrafts and the urgency the sector demands to sustain the traditional value of Indian Society.

Editor-in-Chief
Dr. Tan Fee Yean
Department of HRM, Universiti Utara Malaysia, Kedah, Malaysia
[email protected]
Editorial Advisory Board
Dr. Aidil Rizal Bin Shahrin
Department of Finance and Banking, University of Malaya, Malaysia
[email protected]
Dr. Amalendu Bhunia
Department of Commerce, University of Kalyani, West Bengal, India
[email protected]
Dr. Ahmad Zahiruddin Bin Yahya
Department of Accountancy, University of Malaya, Malaysia
[email protected]
Dr. Anil Govindrao Suryavanshi
Department of Commerce & Management, The New college, (Shivaji University), Maharashtra, India
[email protected]
Dr. Ong Lin Dar
Department Of Business Strategy And Policy, University of Malaya, Malaysia
[email protected]
Dr.V.Balachandran
Department of Corporate Secretaryship, Alagappa University,Tamil Nadu, India
[email protected]
Dr. Yeong Wai Chung
Department Of Operation and Management Information, University of Malaya, Malaysia
[email protected]
Prof.V.V.Devi Prasad Kotni
Department of Management Studies,GVP College for Degree & PG Courses, Andhra Pradesh, India
[email protected]
Dr. Quah Chee Heong
Department of Business Strategy and Policy, University of Malaya, Malaysia
[email protected].edu.my
Dr.Subrata Roy
Department of Commerce, Rabindra Mahavidyalaya, West Bengal, India
[email protected]
Dr. Norbani Binti Che Ha
Department of Marketing, University of Malaya, Malaysia
[email protected]
Dr. Tey Lian Seng
Department Of Business Strategy and Policy, University of Malaya,  Malaysia
[email protected]
Dr. Mohammad Nazri Bin Mohd Nor
Department of Business Strategy and Policy, University of Malaya, Malaysia
[email protected]
Dr. Binish Qadri
Research Scholar, Department of Economics, Central University of Kashmir, India
[email protected]
Dr. Khaw Lee Hwei
Department of Finance and Banking, University of Malaya, Malaysia
[email protected]
Dr. V. P. Sriram
Department of Management, Balaji Institute of International Business, Maharashtra, India
[email protected]
Dr. Yusniza Binti Kamarulzaman
Department of Marketing, University of Malaya,  Malaysia
[email protected]
Dr. Kanagi Kanapathy
Department of Operations and Management Information Systems, University of Malaya, Malaysia
[email protected]
Dr. Abd El Salam Mahmoud Abou Kahf
Department of Commerce, Alexandria University, Egypt
[email protected]
Dr. Wong Sek Khin
Department of Business Strategy and Policy, University of Malaya, Malaysia
[email protected]
Dr. Lee Su Teng
Department of Business Strategy and Policy, University of Malaya, Malaysia
[email protected]
Dr. Phoong Seuk Wai
Department of Operation and Management Information System, University of Malaya, Malaysia
[email protected]
Dr. Dennis Palkon
College of Business, Management, Florida Atlantic University
[email protected]

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    Editorial Note

    Editorial Dr. Tan Fee Yean

    Editor-in-Chief
    Dr. Tan Fee Yean
    Department of HRM, Universiti Utara Malaysia, Kedah, Malaysia
    [email protected]
    Editorial Advisory Board
    Dr. Aidil Rizal Bin Shahrin
    Department of Finance and Banking, University of Malaya, Malaysia
    [email protected]
    Dr. Amalendu Bhunia
    Department of Commerce, University of Kalyani, West Bengal, India
    [email protected]
    Dr. Ahmad Zahiruddin Bin Yahya
    Department of Accountancy, University of Malaya, Malaysia
    [email protected]
    Dr. Anil Govindrao Suryavanshi
    Department of Commerce & Management, The New college, (Shivaji University), Maharashtra, India
    [email protected]
    Dr. Ong Lin Dar
    Department Of Business Strategy And Policy, University of Malaya, Malaysia
    [email protected]
    Dr.V.Balachandran
    Department of Corporate Secretaryship, Alagappa University,Tamil Nadu, India
    [email protected]
    Dr. Yeong Wai Chung
    Department Of Operation and Management Information, University of Malaya, Malaysia
    [email protected]
    Prof.V.V.Devi Prasad Kotni
    Department of Management Studies,GVP College for Degree & PG Courses, Andhra Pradesh, India
    [email protected]
    Dr. Quah Chee Heong
    Department of Business Strategy and Policy, University of Malaya, Malaysia
    [email protected].edu.my
    Dr.Subrata Roy
    Department of Commerce, Rabindra Mahavidyalaya, West Bengal, India
    [email protected]
    Dr. Norbani Binti Che Ha
    Department of Marketing, University of Malaya, Malaysia
    [email protected]
    Dr. Tey Lian Seng
    Department Of Business Strategy and Policy, University of Malaya,  Malaysia
    [email protected]
    Dr. Mohammad Nazri Bin Mohd Nor
    Department of Business Strategy and Policy, University of Malaya, Malaysia
    [email protected]
    Dr. Binish Qadri
    Research Scholar, Department of Economics, Central University of Kashmir, India
    [email protected]
    Dr. Khaw Lee Hwei
    Department of Finance and Banking, University of Malaya, Malaysia
    [email protected]
    Dr. V. P. Sriram
    Department of Management, Balaji Institute of International Business, Maharashtra, India
    [email protected]
    Dr. Yusniza Binti Kamarulzaman
    Department of Marketing, University of Malaya,  Malaysia
    [email protected]
    Dr. Kanagi Kanapathy
    Department of Operations and Management Information Systems, University of Malaya, Malaysia
    [email protected]
    Dr. Abd El Salam Mahmoud Abou Kahf
    Department of Commerce, Alexandria University, Egypt
    [email protected]
    Dr. Wong Sek Khin
    Department of Business Strategy and Policy, University of Malaya, Malaysia
    [email protected]
    Dr. Lee Su Teng
    Department of Business Strategy and Policy, University of Malaya, Malaysia
    [email protected]
    Dr. Phoong Seuk Wai
    Department of Operation and Management Information System, University of Malaya, Malaysia
    [email protected]
    Dr. Dennis Palkon
    College of Business, Management, Florida Atlantic University
    [email protected]

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