Radio ‘X’: The Dawn of Emerging Digital Marketing World
Author : Saurav Kumar, VP.Sriram and Suresh Chandra PadhyVolume 7 No.1 January-June 2018 pp 86-90
Abstract
Origination of radio is one of the greatest Inventions ever in human history due to its existence in today’s world. Not just surviving but it is also competing with Ultra-Smart Devic-es (USD). Nobody thought that this invention will survive that long, A lot of devices introduced like Walkman, CD and DVD player, Pagers, Floppy Disk, Typewriters and they all vanished after a particular age, but among all the oldest member (radio) still competing with the Ultra-Smart Devices (USD) like high end phones and lightning fast internet. Radio sector is flourish-ing rapidly instead of so much of technological up-gradation, People have started listening to the radio on a regular basis in respective of their leisure or work time and finally, listening to various radio program became the part of this people’s daily life, not only as a listener but also as a participant in various Programmes organized by theme. When we brief into this me-dia industry, radio Programmes are offered and generates a lot of business opportunities too. I would proudly say that one day or the other Radio Programmes are the dawn of the new emerging digital world, whereas people will understand the power of radio and its infinite scope. There are also several problems in this industry that need to be solved, which can be brought into notice through this media of radio Programmes. This paper will attempt to explain all about Indian radio in-dustry, the rise of radio in the 21st century with opportunities, growth, problems and possible solutions which would certainly reveal the major facts and major observations, so that each and every individual in this digital era can make use of it in a right way .
Keywords
Radio Programmes, Media Industry, Digital World
Full Text:
References
[1] Pankaj Athawale, “Stay Tuned: The Story of Radio in India”, Indus Source Books, 2017, ISBN – 9385509101, 9789385509100 [2] Dr. Dhanraj A Patil, “A Voice for the Voiceless: The Role of Com-munity Radio in the Development of the Rural Poor”, Working Pa-pers id: 7640, eSocialSciences , 2015.
[3] William A. Richter, “Radio: A Complete Guide to the Industry”, Peter Lang Inc., International Academic Publishers, July 11, 2006.
[4] M. Guarnieri, “The Age of Vacuum Tubes: Early Devices and The Rise of Radio Communications”, IEEE Ind. Electron., pp. 41–43, 2012. doi:10.1109/MIE.2012.2182822.
[5] Tapan K. Sarkar, “History of wireless”, John Wiley and Sons, 2006. ISBN 0-471718149, pp. 335, 2006.
[6] Frederik Nebeker, “Dawn of the Electronic Age: Electrical Technolo-gies in the Shaping of the Modern World, 1914 to 1945”, John Wiley & Sons. pp. 14–15, 2009, ISBN 0470409746.
[7] Briggs Asa, “The History of Broadcasting in the United Kingdom”, Oxford University Press, 1961.
[8] Tom Lewis, “Empire of the Air: The Men Who Made Radio”, 1st ed., New York: E. Burlingame Books, 1991. ISBN 0-06-018215-6.