Asian Review of Social Sciences (ARSS)
Radio ‘X’: The Dawn of Emerging Digital Marketing WorldAuthor : Saurav Kumar, VP.Sriram and Suresh Chandra Padhy
Volume 7 No.1 January-June 2018 pp 86-90
Origination of radio is one of the greatest Inventions ever in human history due to its existence in today’s world. Not just surviving but it is also competing with Ultra-Smart Devic-es (USD). Nobody thought that this invention will survive that long, A lot of devices introduced like Walkman, CD and DVD player, Pagers, Floppy Disk, Typewriters and they all vanished after a particular age, but among all the oldest member (radio) still competing with the Ultra-Smart Devices (USD) like high end phones and lightning fast internet. Radio sector is flourish-ing rapidly instead of so much of technological up-gradation, People have started listening to the radio on a regular basis in respective of their leisure or work time and finally, listening to various radio program became the part of this people’s daily life, not only as a listener but also as a participant in various Programmes organized by theme. When we brief into this me-dia industry, radio Programmes are offered and generates a lot of business opportunities too. I would proudly say that one day or the other Radio Programmes are the dawn of the new emerging digital world, whereas people will understand the power of radio and its infinite scope. There are also several problems in this industry that need to be solved, which can be brought into notice through this media of radio Programmes. This paper will attempt to explain all about Indian radio in-dustry, the rise of radio in the 21st century with opportunities, growth, problems and possible solutions which would certainly reveal the major facts and major observations, so that each and every individual in this digital era can make use of it in a right way .
Radio Programmes, Media Industry, Digital World
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