Asian Journal of Engineering and Applied Technology (AJEAT)
Recent Trends in Digital Marketing to Develop the Marketing Strategies for Every MarketerAuthor : U. Y. Memon and Yogesh Khandre
Volume 9 No.1 January-June 2020 pp 38-41
The overall marketing situation is rapidly converting over the last few years. With this modification it has a positive impact on the developing economies. Moreover this has led to high general of living, excessive in step with capita income and thereby contributing to the economic development. It is now not a seller’s market and over the years, it has emerge as one of the largest customer markets within the world. Today, the market for the developing economies is based totally on the right competition principle with the presence of both buyers and sellers. Therefore purpose of this paper is, first, to review and recognize standards of digital marketing secondly, to speak about various present day developments in digital advertising and marketing and, lastly, to talk about and summarize the destiny of digital advertising and marketing.
Concept of digital marketing, promotions from marketers, importance of using the technology, trends in digital marketing & opportunities for digital marketers to develop the strategies.
- Andrew Whalley and Amy Laurens, Strategic Marketing. BookBooN.com, 2000.
- Anon, [online] Available at: https://yourbusiness.azcentral.com/ multifaceted-marketing-strategies [Accessed 1 Nov. 2019], 2018.
- Badi and N. Badi, Rural marketin, Himalaya Publishing House, 2004.
- Bewsher, The Three Crucial Steps to Building a Digital Marketing Stack. [online] MarketingProfs. Available at: https:// www.marketingprofs.com/articles/2017/33304/the-three-crucial-steps-to-building-a-digital-marketing-stack [Accessed 18 Dec. 2019], 2018.
- Ganguly, ‘Marketing doesn’t drive revenue, sales does’ (and other myths) – MarTech Today. [online] MarTech Today. Available at: https://martechtoday.com/myth-marketing-doesnt-drive-revenue-sales-209329 [Accessed 10 Dec. 2019], 2018.
- Kotler, Marketing management. 8th ed., 1992.
- wikipedia.org, Marketing. [online] Available at: https://en.wikipedia.org/ wiki/Marketing [Accessed 18 Feb. 2020], 2019.
- Newman, 10 Top Trends Driving the Future of Marketing. [online] Forbes.com. Available at: https://www.forbes.com/ sites/ danielnewman/2015/04/14/10-top-trends-driving-the-future-of-marketing/#301280d15f97 [Accessed 4 Jan. 2020], 2018.
- Rai, 10 Key Benefits of Digital Marketing Concept. [online] Your Article Library. Available at: http://www.yourarticlelibrary.com/ marketing/10-key-benefits-of-digital-marketing-concept/69549 [Accessed 18 Jan. 2020], 2018.
- Sherlekar, Digital Marketing. [S.L.]: Himalaya Publishing House, 2016.
- Vizard, Home – Marketing Week. [online] Marketing Week. Available at: https://www.marketingweek.com/ [Accessed 17 May. 2020], 2018.