Asian Journal of Managerial Science (AJMS)
Retail Service Quality and its Effect on Customer Perception: A Study of Select Supermarket in Mandya, Karnataka
Author : G. Arun kumarVolume 8 No.2 April-June 2019 pp 49-54
Abstract
The performance of the retailing sector from the past few has been outstanding. The paper focuses on retail service quality that contributes to customer perception. Retail service quality was measured by using five dimensions like reliability, personal interaction, physical aspects, problem solving and policy. The research used RSQS scale at More Supermarket in Mandya city. The data was collected from 200 respondents using likert scale and SPSS 19 versions was used to analyse the data. The result revealed that all the five dimensions were positively significant to customer perception. Positive Customer perception is very important to a business as it leads to loyalty and in return make repeat orders, the organisation also offers a wide range of services to its customer.
Keywords
Retail Service Quality, Customer Perception, More Supermarket, SPSS, Mandya City
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