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Home»Articles»The Contemporary Grade of Marketing of Library Products and Services in M. Kumarasamy College of Engineering: An Investigative Study

The Contemporary Grade of Marketing of Library Products and Services in M. Kumarasamy College of Engineering: An Investigative Study

Author : S. Lakshmi and L. Santhi
Volume 9 No.1 Special Issue:February 2019 pp 58-63

Abstract

Academic Libraries nowadays have to relate all its activities to public and its users very often and keep them updated with the changes and Updation in the Library. In order to attract the users and sustain in this modern ICT world, the user’s complete satisfaction is the ultimatum. We are in a digital world where one need not physically go to the Library or a computer to get information they want. Just a swipe on their smart phone and they have their required information in their finger tips. They just require a device to login and an internet or Wi-Fi connection. That’s it. This study is about the marketing of information products and services among users of M. Kumarasamy College of Engineering, Karur. From this research it is found that the marketing of services has been a great challenge with limited budget as well as the emerging ICT tools and technology day by day. The study shows the user behavior, their awareness level, usage, usefulness & the marketing strategies used in the College Library for promoting their services. This paper also suggests that Librarians have to be proactive in marketing their information sources & services with the help of current marketing strategies using ICT which is the need of the hour.

Keywords

Marketing, Library, Information Products, Information Services, Information Communication Technology

Full Text:

References

[1] About A. M. A, 2010. Retrieved from: https://www.ama.org/ AboutAMA/Pages/Definition-of-Marketing.aspx
[2] Weygand, Darlene. (1999). What is marketing? Marketing/ Planning Library and Information Services. Libraries Unlimited, 1-20
[3] Sharma, K. A., Baradwaj S (2009). Marketing and promotion of library Services. ICAL-Advocacy Market. 461-469.
[4] Matthews, Brian. (2009). Marketing today’s Academic Library: A Bold New approach to communicating with students. Chicago, American Library Association.
[5] Mahe-Bushra. (2012). Marketing of Library and Information Services and Products in the University Libraries of Punjab & Islamabad: An Appraisal. Unpublished Phil. thesis. Islamia University of Bahawalpur, Pakistan
[6] Kutu Jacob, O. & Olabode Olajide. (2018). Marketing of information products and services in public libraries in South West, Nigeria. International Journal of Library and Information Science, 10(6), 54-61.a. DOI: 10.5897/IJLIS2017.0798
[7] Shapiro K. (1999). Digest of statistics in Colleges of Education in Nigeria Abuja UNESCO Bulletins for libraries. Blackwell, New York.
[8] Mugdha, A. Raul, Swati S. Belapurkar & Satish S. Munnolli. (2016). Marketing of Library Resources and Services: New Challenges and Opportunities. National conference on Future Librarianship: Innovation for Excellence. Tata Institute of Fundamental Research, Mumbai, 375-380.
[9] Rae Helton and Stuart Esrock, (1998). Positioning and Marketing Academic Libraries to Students. Marketing Library Services, 12(3). Retrieved from http://www.infotoday.com/mls/ apr98/howto.html
[10] Mamman, S. (2003). Theoretical Approach of Marketing Library services. Prentice Hall, New York.

Asian Journal of Information Science and Technology (AJIST) a Multidisciplinary Library and Information Science Journal is a refereed International Journal and publish from India. This Journal encompasses all branches of Library and Information Sciences and its sub – disciplines like Library Management; Information Systems & Services, Information Processing & Retrieval; Information Sources & Services; Community Information System, Scientometrics & Informetrics, IR Theory, Knowledge Organization; Information processing & retrieval, Classification, Preservation & Conservation, Information Management, Library classification, Information sources, Systems and Services, Computer Application in Library; Digital Library; Information Systems; Bibliographic Control, etc.

All papers are peer-reviewed and newly selected panels of international referees have been appointed to ensure that review is done rapidly and to the highest standards. Special topics will provide accounts of research, written periodically at the invitation of the Editorial Board by Library Professionals under the direction of Editor-in-Chief.

Academic Libraries nowadays have to relate all its activities to public and its users very often and keep them updated with the changes and Updation in the Library. In order to attract the users and sustain in this modern ICT world, the user’s complete satisfaction is the ultimatum. We are in a digital world where one need not physically go to the Library or a computer to get information they want. Just a swipe on their smart phone and they have their required information in their finger tips. They just require a device to login and an internet or Wi-Fi connection. That’s it. This study is about the marketing of information products and services among users of M. Kumarasamy College of Engineering, Karur. From this research it is found that the marketing of services has been a great challenge with limited budget as well as the emerging ICT tools and technology day by day. The study shows the user behavior, their awareness level, usage, usefulness & the marketing strategies used in the College Library for promoting their services. This paper also suggests that Librarians have to be proactive in marketing their information sources & services with the help of current marketing strategies using ICT which is the need of the hour.

Editor-in-Chief
Dr. Niran Adetoro
Department of library and Information Science, Tai Solarin University, Nigeria
[email protected]
Editorial Advisory Board
Dr. Mahammad Gulam Ghouse Pasha
Department of Library, RAK Medical & Health Sciences University, United Arab Emirates
[email protected]
Prof. Muhammad Anwar
Department of Library & Information Science, University of Balochistan, Quetta
[email protected]
Dr. Sampath Kumar
Department of Library, RAK Medical & Health Sciences University, United Arab Emirates
[email protected]
Dr. Boguslawa Lewandowska-Gruszka
Department of Library, Polish Academy of Sciences, Poland
[email protected]
Dr Omer Hassan Abdelrahman
Department of Library and Information Sciences, University of Khartoum, Sudan
[email protected]
Dr. Munira Nasreen Ansari
Department of Library & Information Science, University of Karachi, Karachi
[email protected]
Dr. Muhammed Mezbah-ul-islam
DLIS, University of Dhaka, Bangladesh
[email protected]

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    Editorial Note

    Editorial Dr. Niran Adetoro

    Editor-in-Chief
    Dr. Niran Adetoro
    Department of library and Information Science, Tai Solarin University, Nigeria
    [email protected]
    Editorial Advisory Board
    Dr. Mahammad Gulam Ghouse Pasha
    Department of Library, RAK Medical & Health Sciences University, United Arab Emirates
    [email protected]
    Prof. Muhammad Anwar
    Department of Library & Information Science, University of Balochistan, Quetta
    [email protected]
    Dr. Sampath Kumar
    Department of Library, RAK Medical & Health Sciences University, United Arab Emirates
    [email protected]
    Dr. Boguslawa Lewandowska-Gruszka
    Department of Library, Polish Academy of Sciences, Poland
    [email protected]
    Dr Omer Hassan Abdelrahman
    Department of Library and Information Sciences, University of Khartoum, Sudan
    [email protected]
    Dr. Munira Nasreen Ansari
    Department of Library & Information Science, University of Karachi, Karachi
    [email protected]
    Dr. Muhammed Mezbah-ul-islam
    DLIS, University of Dhaka, Bangladesh
    [email protected]

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