Asian Review of Social Sciences (ARSS)
The Management Perspective of Corporate Communication and its Relevance to Literature StudiesAuthor : P. Sartaj Khan
Volume 3 No.2 July-December 2014 pp 25-29
A comprehensive theory of communication involves the sensitivity and sensibility of human attitude at the interpersonal level. It has gained greater significance at the organizational level where the interpersonal functional transactions are executed basically through communication. In the present pattern of syllabus and pedagogy, classroom teaching of communication skills is far away from the industry requirement where most of the employment opportunities are communication and language skills centered. Communication skills are often comprehended as purely synonymous to lingual skills which do not have direct implication on attitudinal factors. The ambit of communication extends to literature and human behavioral spheres, too. Literature deals with the fundamental subjects like interpersonal understanding, relationship, leadership, the dos and donts of human and organizational behavior vis-à-vis communication, etc. In this backdrop, the paper deals with four human subjects like empathy, relationship, leadership and silence which are pertinent to literature and exercised through Communication. In the light of primary and secondary sources, each subject will be examined for its relevance with literature vis-à-vis corporate communication. A view that emerges out of the analysis will be substantiated with illustrations from literature studies and of notable personalities from various walks of life to authenticate the findings. It will also touch upon the pedagogy of corporate communication subjects and its relevance to academics.