Top Management Commitment and Diversity Challenges in Telecom SectorAuthor : Ursil Majid Makhdoomi
Volume 7 No.1 January-June 2018 pp 53-56
The organisations in today’s world need to recognize the value of having a diverse workforce as all the top companies around the world are composed of a variety of people from different cultures, races, castes, ethnicities etc. The support of top management is not only important in managing the diverse workforce but also in implementing the diversity strategies and policies, as diversity strategies can be expensive and the budgetary constraints can make it difficult to implement these strategies in the absence of a committed top management (Laudicina, 1995). The study analyzes analyze the commitment of top management towards diversity management and also various challenges to diversity. The sample of 382 from two telecom organizations was used. Results reveal that top management commitment is significant in both organisations but MTNL shows higher commitment as compared to Airtel and diversity challenges are equally significant in both MTNL and Airtel. The major barriers to diversity faced by MTNL are minimal support of the management and certain external influences while as Airtel faces the major barrier of the dearth of proper expertise to manage diversity.
Workforce diversity, Top management commitment, diversity challenges
 N. Bassett-Jones, “The paradox of diversity management, creativity and innovation”, Creativity & Innovation Management, Vol. 14, pp. 169-175, 2005.
 J. Bryan, “The diversity imperative”, Executive Excellence, Vol. 6, 1999.
 A. P. Carnevale and S. C.Stone, “Diversity beyond the golden rule”, Training & Development, Vol. 49, No. 10, pp. 22-39, 1994.
 S. Caudron, “U.S. West finds strength in diversity” Personnel Journal, Vol. 71, No. 3, 40-44, 1992.
 T. Cox, “Taking diversity to the next level”, Executive Excellence, Vol. 19, No. 4, pp.19-19, 2002.
 K. C. Esty, R. Griffin and M. S. Hirsch, Workplace diversity, Adams Media, 1995.
 J. S. Howland, “Challenges of working in a multicultural environment”, Journal of library administration, Vol. 33, No. 1-2, pp.105-123,2001.
 J. R. Joplin and C. S. Daus, “Challenges of leading a diverse workforce”, The Academy of Management Executive, Vol. 11, No. 3, 32-47, 1997.
 R Kreitner and A Kinicki, “Organisational Behaviour” 5th Edition, New York: McGraw-Hill, 2001.
 E. V. Laudicina, “Managing workforce diversity in government: An initial assessment”, Public Administration Quarterly, pp.170-192, 1995.
 M. Loden and J. B.Rosener, “Workforce America!: Managing employee diversity as a vital resource”, McGraw-Hill, 1991.
 G. E. Miller and J. I. Rowney, “Workplace diversity management in a multicultural society”, Women in Management Review, Vol. 14, No. 8, pp. 307-315, 1999.
 F. J.Milliken and L. L.Martins, “Searching for common threads: Understanding the multiple effects of diversity in organisational groups”, Academy of Management Review, Vol. 21, No. 2, pp. 402-433, 1996.
 A. M.Morrison, “The New Leaders: Guidelines on Leadership Diversity in America. Jossey-Bass Management Series”, Jossey-Bass, Inc., Publishers, 350 Sansome Street, San Francisco, CA 941041992.
 H. A.Patrick and V. R. Kumar, “Managing workplace diversity: Issues and challenges”, Sage Open, Vol. 2, No. 2, 2158244012444615, 2012.
 S. Rynes and B. Rosen, “A field survey of factors affecting the adoption and perceived success of diversity training”, Personnel Psychology, Vol. 48, No. 2, pp.247-270,1995.
 U. Sania, K. Kalpina and H. Javed, “Diversity, Employee Morale and Customer Satisfaction: The Three Musketeers”, Journal of Economics, Business and Management, Vol. 3, No. 1, pp.11-18, 2015.
 P. Tejpal and V.Nath, “Diversity at Workplace: Creating an Inclusive Culture”, Anveshanam: The Journal of Management, Vol. 2, pp.35-50, 2013.
 K. Tomervik, “Workforce diversity in Fortune 500 corporations headquartered in Minnesota: Concepts and practices”, Unpublished doctoral dissertation, University of Minnesota, St. Paul, 1994.
 R. Vaidya, V. Wanjari and N. Shirigirwar, “An Empirical Study of Managing Diversity at Workplace with special reference to Indian organization”, ASM’s International E-Journal of Ongoing Research in Management and IT, pp. 1-9, 2013.
 N.C. Zane, “The glass ceiling is the floor my boss walks on: Leadership challenges in managing diversity”, The Journal of Applied Behavioral Science, Vol. 38, pp. 334-354, 2002.