Indian Journal of Information Sources and Services (IJISS)
Use of Electronic Databases by Market Research Professional in Bengaluru, Karnataka: A Case StudyAuthor : D. Ashok, M. Dhanamjaya and V. G. Talwar
Volume 9 No.2 April-June 2019 pp 24-27
The aim of this study is to examine the awareness, accessibility and use of e-databases at Market research organizations because huge money is invested for the subscription, growth, and management of e-databases. The main aim is to determine the awareness of e-databases; and to find out their extent of use, level of satisfaction, problems, and instructions/help in accessing of e-databases.
Electronic Databases, Market Research
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